Why customer satisfaction is important for the Organization?

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Re: Why customer satisfaction is important for the Organizat

#1 Postby jayprakashimtn » Fri Apr 10, 2015 5:50 pm

Taking an example of a hypothetical organization which is launching a new product, lets assume that its customer retention is poor due to product being dis-satisfactory. The existing consumers would leave the organization, spread the word about how dis-satisfactory the product is, and ultimately the product launch would be a failure.

For an organization it's important that it attracts early adopters with attractive products and services that fulfill the needs of the consumers and satisfy them. Because success with the early adopters is necessary in attracting the early majority. The organization takes care of its customers, and in return these customers promote the organization.

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Re: Why customer satisfaction is important for the Organizat

#2 Postby Lal » Tue Apr 07, 2015 9:57 am

Customer is the king of every business and as a marketer we should respect him by giving best services. His satisfaction should be on top of the marketer's strategy because happy customer is one who refers your product to the other members of his social group. The word of mouth which is an important way of building the brand is done by the happy and satisfied customer. We as a marketer should be very conscious of this factor because to get a new client is very expensive than to retain a existing customer. So in short I will say customer satisfaction tells about your future prospect in the industry.

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Re: Why customer satisfaction is important for the Organizat

#3 Postby sampritiimtn » Mon Apr 06, 2015 10:19 am

Customer is the most important stakeholder for your business. Though this is reason enough for customer satisfaction to be of utmost importance to the organization, but there are more reasons to back it up:
(i) Customers bring you revenue. It is only when you satisfy your customers that they they will come back to you for the product you are offering.
(ii) Customer satisfaction also promotes word-of-mouth marketing which is a very important marketing strategy.
(iii) happy customers are assets to the organization. Never lose them.
(iv) Customer satisfaction helps you understand the position of your organization on the national or global front.
(v) its from the customers that you derive the best suggestions regarding the development of your product.

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Re: Why customer satisfaction is important for the Organizat

#4 Postby archanaimtn » Thu Apr 02, 2015 3:22 pm

“Your most unhappy customers are your biggest source of learning”- Bill Gates

Customers are the biggest assets to a company. If they are happy, you are happy. It’s not they who are dependent on us, but we who are dependent on them. “Customer is the King”, is what an organisation should follow if they see themselves striving to be the best. They form the biggest resource and it is we who need to use it wisely. Two of the biggest weapons to use here is customer satisfaction and customer loyalty. You need to give all that your customer wants. You need to understand them, know them and identify their requirements. If you excel in this, you are destined to move ahead.

Remember, if you want to grow, you need to make your customers happy. They form your backbone and they are the one to take you forward.

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Re: Why customer satisfaction is important for the Organizat

#5 Postby bodhisattaniilm » Fri Mar 20, 2015 11:01 pm

"There is only one boss. The Customer, & he can fire everybody in the company from the chairman on down, simply by spending his money to somewhere else." Every company, no matter it is engaged in service or manufacturing, has just one hope. A hope, if lost will collapse the whole company. A hope if touched can lighten up the future of the company. The only goal for any company is to make their customers happy, satisfy them to stay in long run. They have to produce product which can be future proof & satisfaction proof. Customer is the god & companies should follow that saying to stay in the business.

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Re: Why customer satisfaction is important for the Organizat

#6 Postby PrabhatP » Sat Feb 21, 2015 9:26 am

Customer is king and customer is always right is the motto everyone follows be it micro, small, medium enterprises or MNCs or any global companies around the world. So customer satisfaction is the most important for any organization since a satisfied customer is the main reason being loyal to the brand and follows a strong word of mouth for other customers to be loyal be it existing or potential customers. A satisfied customer will always have a positive and happy perception towards the product/services offered by the organization and will always help to increase brand identity and thereby increasing the numbers of loyal customers and ultimately increase in sales and revenue.

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Why customer satisfaction is important for the Organization?

#7 Postby vik274 » Tue Feb 10, 2015 6:46 pm

Customer is the most important part for any organization. They are the resource on which growth of the organization depends. If the customer is satisfied it will bring more business while an unsatisfied customer may be more apt not to bring any more business to the organization.
Customer satisfaction is a metric that measures whether the product or services used by the customer is up to expectation or not. Customer satisfaction is important because it helps organization in managing and improving their businesses. By measuring and tracking customer satisfaction new processes can be put in place to increase the overall quality of the customer service. Gaining high levels of customer satisfaction is very important to a business because satisfied customer is most likely to be loyal and to use the products or wide range of services offered by the organization.
Customer satisfaction is also linked to revenue and reputation in the market. What often gets forgotten is how customer satisfaction negatively impacts the organization. Its one thing to lose an unsatisfied customer and it’s another thing completely to lose 10 customers just because of some bad word of mouth. To remove bad word of mouth, organizations need to measure customer satisfaction on regular basis. Tracking changes in customer satisfaction will help identify if customer is satisfied with product or service.
What is clear about the customer satisfaction is that customer will only appreciate the product or service that makes the customer feels special. This occurs only when customer is made to feel that the product or service customer is using is made especially for him.

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