For every successful business, customers plays an important role in business their involvement, participation help company to come up with new idea, creative which is not possible with a traditional marketing. social media marketing gave a new age to the business world in term of building relation with their customers frequently and effectively.Social media marketing is now no longer a trend, it’s a fundamental marketing techniques of competing with others brands and company. These are the reason why social media marketing is important-

Connect where customer is and have control social Eco-systems
Build your brand and increase brand awareness
Get valuable customer feedback and engagement
Get benefits from Word of mouth communication amongst your customers (it’s absolutely free and measurable)
Build database for future communication.

@Shivani,

In this era, everybody is using social networking sites at least everyone have a Facebook account and if we are promoting our product then we will surely get raise in our sale. I am giving you an example if anyone is using Fecebook here then he must have seen advertisement of Yempe.com there that they are providing shoes @ 499.00 and they have some other offers. In this era everybody believe in saying that 'Time is money' and prefers buying things online. So after seeing that advertisement personally, I know more then 50 of my friends who have ordered that means they are increasing there sale.

Altogether, I want to say if your business in online then you must do marketing on social marketing. It will surely increase your sale.

Regards.
Siddhartha Pandey

Social Media Marketing strengthens the connectedness among people.It is an emerging trend in today's scenario.So,marketing through social media can be the fastest and effective promotional tool for any organisation.

People can experience the broadness of knowledge and connectedness through social media use. It is easier for them to know or find out different information or something about almost anything in the world through a connected media. For students, who are also engaged to this activities, it can give them the benefit of being exposed to technology and can be connected to a broader base of opinions and world views through global connections.

Social Media is a technology that connects people, and now-a-days some portals like Facebook,Twitter,Linkedin and Pinterest have made it a viral globally.
It is the best way to use the technology for promoting a business or product, through this we can spread ourselves by showing the customers what we are and what we can do for them.It is the best way to drive sales, as the best deals can be shared with the customers.We can provide much better customer services to our clients.And they can also share with us whatever they feel is good or bad about.

Now-a-days social media marketing is the best and most convenient way to promote any business.It is the best way to reach the customers and to make others aware about the products, new concepts being brought by the company.It is also the best way of getting website traffic and attention in the social media.

What is the need to have social media marketing?