Social Media Marketing is the cheapest mode of marketing.
It is a marketing technique that has the largest reach with respect to reaching customers.
It is a platform that guarantees the visibility of your marketing campaigns.
It is the best tool that can help you target your segments with respect to specific demographics ,behaviors, interests,searches etc.
Social media marketing is one platform that can increase traffic to a website.
It allows you to broadcast your content to a wide range of interested viewers. Thus interested candidates then convert to actual sales and if they like the services provided they can spread it with the help of word of mouth i.e one of the most powerful marketing mediums.
Social Media Marketing is a way of expressing your business personality. Your online presence and the design that you have used describes the business personality. Hence having attractive designs becomes very important so that there is a certain set of impression that is set on a customers mind.
Social Media Marketing is the only platform that allows customers to interact with the companies directly. This helps in creating a personal bond between the relationship of a customer and the brand they are following respectively.
Thus if Social Media Marketing is used correctly,it helps ones business set a competitive advantage over other companies as it helps one to increase their search rankings on Google which is the highest used search engine operator and provide better services to their customers.

Social Media is a very important element to do online business as an organisation needs to be popular to do business online which is possible by promoting there products and company name.
It is simple and costs low in compared to normal marketing as it is easy to reach people online.
There are many ways of marketing online via various ways like: create banner giving information about the products with promotional offers which attract customers and show it on various social media sites like Facebook, twitter etc.
Now-a-days company create there pages on Facebook where they post information about products, new trend etc. which attracts customers if they have joined the page it makes the company popular.
With social media marketing it is easy to track company popularity by the hits on page, sales of product, clicks on banners on different sites etc.
In this era online marketing is a very important factor for company's as major population is on online social media, by online marketing a company can make itself very popular in very less time.

Social media marketing is that means we promote our products through social media.like Facebook ,linked in , twitter, Orkut.
in the social media that is the bridge b/w industry and market.
Now a days many users using social media and connected to each other so any information is going fast from person to person.
ex. like Facebook millions of people using it.so if we are promoting or giving to related information about product is spread very fast.
Every person surfing the social media sites.in social media marketing we are have good plate form to introduce about company and their products.
digital representation of the product feel like that the one physical touch.so here user click the advertisement and all information getting through with related websites.

Social Media is one of the powerful tool of marketing to promote the product services and ideas it comes under a mass media also a very effective way to get feedback from customers and prospective clients and it may also help to get innovative ideas to improve the product.These days social media also a good way to do business with overseas clients that is globalization of business can effectively done through social media .it woks like chain reaction in the market and it also save the valuable time & money of customer .but there is one problem in marketing using social media that it only restrict to computer literate client only and selection of social media is also very important if the social media is not popular among users than in spite of good potential of product the product may fail to attract as many people as we desire and one important critical factor is lack of trust usually the users have doubt on the quality of product if the product if it is new into the market .selection of social media plays a very crucial role for the successive promotion

Social media marketing
Social Media Marketing nowadays is the fastest method of marketing as it rapidly attracts the attention of the target group and encourages them to share it with others mainly with word of mouth which is powerful in field of marketing. Social networking websites allow individuals to interact with one another and build relationships. People can repost or re-tweet their comments on a blog of product being promoted. In Social media, everyone is free to express and share an opinion or an idea and each participating customer becomes part of the marketing department, as other customer read their comments or reviews.

Social media marketing
Social media marketing is the process of obtaining website traffic through social media sites. Its efforts is to create content for attracting attention which encourages readers to share it with their social networks. Social networking websites allow individuals to interact with one another and build relationships. People can repost or re-tweet their comments on a blog of product being promoted. In Social media, everyone is free to express and share an opinion or an idea and each participating customer becomes part of the marketing department, as other customer read their comments or reviews. This is an engagement process and act as a tool for social media marketing.
Today, social media is emerging as a big factor in the expansion of the company’s businesses and is helping in generating huge amount of sales. Apart from advantages it has some disadvantages like sometimes video ads are leaked before they are scheduled to premiere and becomes viral on internet. Hence, it is a issue for the business to protect their data and privacies.

The most exciting thing to happen to marketing and promotion is the increasing use of online technology to promote brands, particularly social media. Social media commonly thought of as digital technology, is a way for marketers to communicate one-on-one with consumers and measure the effects of those interactions. Social media includes social networks, micro blogs, and media sharing sites, all of which are used by the majority of adults. Smart phones and tablet computers have given consumers greater freedom to access social media on the go, which is likely to increase usage of social media sites. Many advertising budgets are allotting more money to online marketing, including social media, mobile marketing, and search marketing. Social media marketing takes advantage of three media categories: owned media, earned media and paid media. To use these types of media in social media marketing, first implement an effective listening system. Marketers can interact with negative feedback, make changes, and effectively manage the online presence.

Social media has become a platform that is easily accessible to anyone with internet access. Its relatively in expensive and easily accessible. It helps to serves to the company to reach his customers quickly, and to share their knowledge. Social media and social networking are web 2.0, the term which we came across recently. In early days there is a much gap between customers with the organizations they use to send e-mails and letters to rech them. But now, the scenario has been changed social media marketing helps interaction with customers and immediate feed back.

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