Social Media: A Way to Build Relationships by Sharing

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Re: Social Media: A Way to Build Relationships by Sharing

#1 Postby jayprakashimtn » Tue Apr 28, 2015 5:04 pm

It's a great way of reaching the target audience, for most companies. The focus should be on creating content that people would likely share. To connect with the customers or target demographic, the firms need to select the right medium and choose the right kind of content which is likely to appeal to the target audience. For example Facebook has over 100 million users in India, and with growing mobile phone subscriptions and increasing internet penetration, it s a very attractive platform for marketers who want their content to reach a wide audience.

Creating content that would get shared by many users remains a challenge for most online marketers. Because content will make or break a social media marketing campaign, the content also has to be consistent with the brand image of the company, it has to be made keeping in mind the target audience. The success of the content should also be measured by using analytic techniques. A great example of a successful social media campaign would be NASA's 2014 Earth Day selfie campaign, wherein NASA invited people around the world to share their selfies, and created a mosaic of the globe with about 36,000 selfie images placed according to the senders' geographic location.

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Social Media: A Way to Build Relationships by Sharing

#2 Postby raj1612 » Mon Apr 27, 2015 5:23 pm

Humans are interesting in the way they build relationships, through sharing. It may be sharing something that happened in their personal lives, or it may be sharing something funny on TV. Sharing is an essential component of social media, so let’s break it down into parts:
Social media is people connecting with others:
Social media allows each person to connect with others, which means most of the messaging a person receives is from his or her network. It’s essential for companies to learn to network with its customers in order to promote the company message.
Social media is content readers become content publishers:
Content readers are not only consumers. Social media allows content readers to become content publishers. In this way, social media allows content readers to share the content with their own network of followers by publishing or republishing the message in their own words.
Social media is forming relationships for personal, political, and business use:
Social media is not just about content or messaging in a different format. Social media is about relationships. For companies, social media is about creating a more personal relationship with end-consumers to build a network around a service or product. It is clear that there are many components to social media, but the best way to understand social media is to just try it.

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