social media is an effective way to generate sales leads. But it depends on right segmentation and customer centric approach. It also affected by the type of customers you are targeting.

sometimes, it is not worth to invest in social media. In today's time some companies are spending money without second thought on social media. It may worth to spend on social media. But you should do tracking properly. Otherwise all your money will go waste. So implement proper tracking system. Facebook is good medium of giving ads. It also helps in generating brand awareness.

According to me, it is worth to invest in social media for lead generation. Social media is one of the effective tool of advertising in online media. You can became a necessary mode of advertising in today's time. Social media is helpful in both ways. It is low cost mode of advertising. It can help in reaching at your target audience.

Lead generation is crucial activity. Social media play very important role in generating leads. In today's time, companies are investing huge money in social media activities. So question is here now that is it worth to invest in social media.

It is very important to invest your marketing budget wisely. Social media is very crucial marketing tool. But you need to invest in right way to get return on investment. Sometimes, marketer spend huge money in social media but they don't get the right result. It happens in absence of right targeting. Target your audience wisely. Social media like facebook gives various options for targeting.