Facebook is a effective medium to increase traffic. There are various ways to increase traffic through facebook such as

write engaging content
run facebook advertisement
Use of grapics and infographics
Share videos to increase the popularity of your page.

Facebook is the most popular site for social network. Now facebook can be used for business. You can use it to promote your products and services and get traffic to your site.Facebook, Twitter, or any other similar site will do traffic miracles for you.

Tips to get traffic from Facebook-

1. As twitter or other sites,if you dont make your profile interesting,you will hardly become popular.So give enough background information for you.
2. Your network is your major capital ,you need to invite your friends and supporters.You should also search for people with interests similar to yours.
3. If you don't publish new content regularly, the traffic to your Facebook profile will slow down.
4. If you can't get traffic the natural way, you might consider using Facebook Social ads.