Ethical Marketing is a basic principles and values in business practices for promoting products or services to consumers. Marketing ethics are typically those that should not negatively impact on consumer satisfaction.

Unethical Behavior in the Real World is increasing day by day. There are many companies who use unethical advertising to gain a competitive advantage, they misleading the customers and doing surrogate advertising ,false brand comparisons ,children in advertising etc.

This kind of unethical behavior can quickly lead to failure so companies can use ethical marketing to improve the image of a brand and develop long-term relationships with customers.

In today's world ethical vs unethical marketing is indeed a hot topic.With a changing perspective in marketing and an ultra competitive market is really forcing ethical marketing to take up the back seat. Even if someone wants to, this market or scenario or circumstances does not allow one to do so.

How many companies really follow or truly mean what they suggest in their advertisements? Think of ads of complain and horlicks.

Gradually this unethical trend is increasing and it is mainly done in order to have an upper hand in the market. But its high time and government much interfere in this matter to stop such activities.