An effective social media reach is not just a matter of how many people you are able to reach over social media but more importantly, it’s who you are reaching out to specifically.
1. If you are using social media for "marketing" you stop thinking about it as marketing at all, and start talking to people. Have best practices for certain situations, don't only respond to happy customers and whatever you do, do not just constantly retweet happy customers.
2. Create content that blows people’s minds! (Figuratively, of course) The absolute best thing you could do in social media marketing is to provide information, content, and interactions (that's code for building relationships) that blow people's minds.
3. Let people know you’re listening. Be active and responsive
4. Keep track of shares, retweets, traffic, conversion rates
5. Influencer marketing. There are a ton of tools that can be used which will help to generate great ROI. It's essentially building relationships with individuals who hold influence in the circles you are trying to reach, they will help you amplify your message.

For me it is to be honest in marketing - whether it is off line , online or social media

Do we know that how many people are actively uses social media to spend their time on facebook, emails, and vise versa..???

According to research, there are more than 60% marketer who uses social media to promote their business.
Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large numbers of your target consumers.

It is easy to understand why we do marketing activity on social media , just because market trends? No. Its comfort time zone of people why they are their, so a perfect timing to a perfect promotion activity. The potential to grow business through these network is endless. Facebook, Twitter, Pinterest, Google+, Instagram are some networks on which every company has to have presence, no matter its small or big.
So following are some ways to do in effective way:

1. Understand the depth of the audience on each social Media:
There are many content which can be published according to the base of social media, so first we need to understand what kind of audience base is , then you can publish the content the way you want.

For Ex: Facebook is likely to have more young people which are looking for some sort of information and enjoyable content, compare to Linkedin , where more business , career focused audience looking for depth content.

2. Go with Customers beyond Expectation:
If any customers visits your facebook or Twitter page and comments something good about your services, then respond them in quick way, because if they receive response from you with some compliments then be sure they are going to be your marketer in their circle.

For Ex: Imagine a situation where any of your customer comes to your social media page and write something good about your products and services , understand this is open opportunity for you to pleased them by giving some discount coupons or a free coffee!!
This way he will be pleased and will bring more potential customers to your business.

3. Follow up Mistakes:
We are humans, so mistakes do happens. This is fine when it comes to social media marketing, Sometimes we fail to deliver the promises or services to the customers and then post publicly and then we try to avoid them and start posting new content so that those angry post of customers will get down.. But hold a second , is this the way to treat someone who is not satisfied with your services?? NO. We must change our habit , Sorry is the simple word , if we can accept our mistake publicly and admire them for a chance they will turn down the negativity of your brand in their mind sets.

4. Do TT - Talk and Trace:

Trace and talk is something time consuming but with the help of software tools like Google analytics and hoot suite , you can trace the data from where the visitors has come from trace it and talk it. This will help you to understand more relevant information about your target audience.

5. Be active on google+:
This is simple task we need to do it because when someone search for any product or services they first google it and when you appear on google with N' numbers of followers on google it creates big impact on their mind.. OH this much people are with this brand... huh great!!!!!