Its important for companies to maintain competitive advantage over their competitors. In order to do so they need to have a “unique value proposition” that would help them establish their brand equity. Lets look at how the companies can maintain the sustainable profitability..

1. Be in a attractive industry
2. Coherence strategy.
3. Have a USP
4. Know and understand your customers.
5. Always justify your prices.
6. Get rid of wastes.
7. And always try to bring new in the products and services offered.