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Ensuring that any staff experiencing performance difficulties are managed appropriately and working with the employee to identify measures that could be used to improve performance Ensuring the staff member has a full understanding of the consequences of not improving Setting realistic and measurabl...
Job rotation in a workplace is a system were employees work at several jobs in a business, performing each job for a relatively short period of time. Job rotation allows the employees to learn about different types of work, giving individual employee a better sense of what what their co mates do and...
An employer brand represents the image a company projects as a potential employer. If we have a strong employer brand and good unique value proposition the the company is considered as the distinctive place to work with attractive brand values. In today's highly competitive job market, employer bran...
- Thu Apr 24, 2014 2:13 pm
- Forum: Marketing Management
- Topic: Branding Strategy
- Replies: 11
- Views: 21941
When we have the ability to distinguish one product from other we can make the product branding possible. A brand is a name, term, symbol, design, or combinations that identifies our products and differentiates them from our competitors. Branding has three main purposes : 1. Product identification. ...
- Thu Apr 24, 2014 1:55 pm
- Forum: Marketing Management & Online Marketing
- Topic: Product Positioning
- Replies: 5
- Views: 3615
The development of any marketing mix depends on positioning. It is a process that influences the potential customers , the overall perception of a brand, product line, or organization in general. It is a strategy that many firms use to distinguish their products from those of competitors. Positionin...