Brand Equity Brands vary in the amount of power/value they have in the market place. Some brands may be unknown to most buyers in the market place. Some brands may have fairly high degree of brand awareness measured by brand recall/brand recognition. Few brands have high degree of brand acceptabilit...

How do E-Commerce Websites in India fund Discounts The three major e-commerce companies in India—Flipkart, Amazon and Snapdeal—all operate as marketplaces. That is mostly because Indian law doesn’t permit FDI in e-commerce sites that sell directly to customers, but allows it in marketplaces that lin...

Integrated Marketing Communications In addition to developing a good product, pricing it attractively and making it accessible to target customers, companies also need to communicate with present/potential customers, retailers/distributors and other stake holders. In order to do this, the company ne...

Services Marketing vs Products Marketing Services is an act or performance that one party can offer to another that is essentially intangible and does not result in any ownership. Services are deeds, processes and performance. It is not a physical good; rather, it is the performance of an act or a d...

Winning Markets through Market Orientated Strategic Planning Market Orientated Strategic Planning is the managerial process of developing and maintaining available fit between organizations objectives/skills/resources and its changing market objectives. The aim is to shape/reshape the companies’ bus...