Sometime one has to figure which has to be marketed-organisation, people or place. This total depends on the particular thing in the mind of the consumer. As take an example of the Microsoft, its CEO cannot be marketed as people relate to the organisation than the CEO which will get change but organ...

Brand can be name, term, sign, symbol, or design which helps to differentiate it in some from the other products or services which satisfy the same need. The power of brand lies in what customers have seen, read, heard and felt about the brand. Branding creates images in the mind of consumers and al...

Segmentation means to give choice in terms of product or services. Targeting is like approaching a particular sets of people, this can done in many ways like age, sex, income, demographic, income etc. In positioning one try make presence of a product felt in the mind of the consumer. So this all abo...

Both sales and marketing have the same goal that is to increase the revenue for the company but in different ways. Marketing helps to find the future needs and form a strategy to meet those needs for the long term and shows how to reach to the customers and build long lasting relationship. Whereas s...

In reverse marketing company don’t go to the customer instead of this customer come to company or product. This can done by providing the customer relevant information about the product without asking them to buy. One can use different medium of advertising, such as T.V, print magazine and online me...