Competition is a basic keyword in marketing. Companies spend crores in devising marketing strategies in order to build a competitive edge against other brands. Beating competition is not easy as every brand is constantly trying to improve itself constantly in order to remain ahead of ts competitors....

Marketing is the art of selling things and market is the medium where you do it. Market is where you find your most prized asset, your customers. Marketing includes promotion, branding, publicity, packaging, pricing, different strategies to boost sales. And the market is the place where the seller m...

Reverse Marketing is converting your sellers into buyers and marketing is meeting needs profitably, it is the art of selling things, i.e a product or a service. Now, for the million dollar question, which is better? There's however not a one word answer to this question. to put in other words, rever...

Sure does, there has been instances where companies have seen huge leaps in sales figures due to the amazing ads their PR people succeed in making. Advertising is about telling the world what you have to oferr and why is it the best , you think your customer can lay their hands on. Ads that do it ri...

Discounts are a great way to move stock or to drum up sales during a slow sales period. But discounts, loyalty offers and bulk pricing should include some planning to ensure that profits do not stop flowing in. To run a business successfully without running into losses, we should know our gross marg...

58% of the marketers who have been taking help of the social media to promote their brands for over 3 years have seen their sales figures escalate. so here are a few ways by which one can generate leads using social networking websites: (i) Correct content: Its not at all an easy task, creating good...

Well I'd certainly not agree with this statement. Higher sales goals does not necessarily bring down sales. Actually it all depends on the sales force that you are assigning the job to. If you have the right sales force and the right product to offer to your customers, and a reasonably high sales ta...

The primary objective for any business is to increase profits. Now there are many ways by which companies try to achieve this. One of the most effective way to increase sales is increase customer loyalty towards your brand. Increasing customer loyalty also elevates your brand image. Now let us take ...

A great attitude helps you to accomplish difficult tasks: If you have a strong attitude, it'll be easier for you to take care of challenging situations. Instead of shying away from issues, you'll be able to equip yourself with the neceesary , and face the strife. Another very imprtant trait that aff...

NO not at all, to back it up let me list a few reasons why social media marketing is a must have in your to-do list: 1. With social media , you get access to your target market personally. 2.Social media helps you to respond to queries or problems immediately. 3.Customers actually read your messages...