Sales and distributions department is not solely responsible for sales of a product. It starts at the point of design and development. Every department in an organization contributes to a products success and its sale. So we should do a holistic approach in order to get to productivity in sales. The...

Higher sales goal No one plans to fail but every one fails to plan. Having higher goal is not viable till we make strategy accordingly. One should think and plan before move. It doesn't mean that you spent all your time and resource in planning. If you miss the chance of knocking right opportunity a...

Blog marketing is a boon and bane.

Boon; for those who understands the potential of that and know how to use that as effective as. But some small firm are not aware of it and its effect. For small firms it’s still a bane.

Sales is a win-win game when it a benefit to both buyer and firm. No one does business for the sake of charity. Everyone wants profit in order to run business. So every sale should contribute to gain profit in business we are doing. At the same time it should not be bother or adverse to buyer. All s...

Nothing is addictive unless you surrender to that. If you can master your monkey mind then you can come out of all addictive things in life. There are many things which lures to do so. If you are strong enough to withstand to your thoughts, moral and ethics no worldly things can be addictive. If you...

Yes, social media is acting as bridge for marketing. If we analyse there is large market outside social media. In Indian scenario, though penetration of internet users comparatively increased to 25% we still left with 75% population. There is a huge potential market in semi urban and rural India. Th...

Sales closures: Happens neither because of luck nor Hard work, it’s because of smart work. You may get customer by luck, turning him into potential customer who buys your product. That’s your smartness! Mazed? :roll: Nowadays customer is not a gaga whom you can fool. He is smart now; he has all acce...

In some scenario market satisfies need and in some it creates. Here are the example, Google satisfying a need buy producing and selling quality cell phone, for which there is a need in market. But, it also innovating some products which are not needed in current situation like Google glasses which i...

Are we really looking our products as a customer? Are we perceived in a right way what their needs are? Are our approach towards our process/products/service are in line of adding value to end customer? Somewhere somehow every process of a company has a flaw to attain end customer satisfaction in so...