Business blog is very important to getting traffic in your site. Here are some tips to get your blog noticed:

1) First you have to do the keyword research ,its very essential for on page optimization and always focus on long-tail keywords.
2) it is important to place the keyword where they will have the most impact for search engine crawlers.
you must include them in followings:
a) Title
b) Headings
c) Paragraph
d)Anchor text
3) You should add images in your blog with keywords rich file names.
4) Do not use too many similar tags you may get penalized.
5) Use Social media to build your back links.