sell benefits or Solve problem?

[rosh77]

selling a positive benefit means solving the problem of prospects.
- First you need to find out the prospect needs .
- Identify how it will help in prospect business and showing your customers how your product meets their needs.
- Highlights your product benefits than simply describing the features.

[myleastprice]

Successful selling requires you showing your customers how your product meets their needs. Highlighting your product's benefits in quantifiable terms is more likely to result in a sale than simply describing its features.....

[saketroy2]

How about selling benefits of a product to solve their problem...Anything available in the market is to solve problem....It can be for anything..anyone.

Take Maggie...Benefits are - Cooks instantly with less effort...very high on instant energy.....ultimately solves the problem of hunger of child especially when they crave for instant food after coming from play...

[vish1990]

While flipping the pages of a magazine I engrossed by an article called "Sell Benefits or Solve Problem" a very fine topic for discussion as almost every organisation is using anyone of this approach for their customers ....... So, first let me just brief you my understanding of both the two and then I would love to see your valuable views in this context..

Now talking about Sell Benefits: Generally people go with this approach, when they have deep knowledge about their product and services, especially situational knowledge So, that one can relate the product's features to the customer's situation as benefits.
On the other hand Solve Problem: An approach when a lot many questions are asked from the customer to be able to understand the problem faced by him, and then relating it to the product's features as solutions.