Reverse Marketing is converting your sellers into buyers and marketing is meeting needs profitably, it is the art of selling things, i.e a product or a service.
Now, for the million dollar question, which is better?
There's however not a one word answer to this question.
to put in other words, reverse marketing is not very different from marketing, as they are not separate entities themselves. Reverse marketing is also a part of marketing.
When you reverse market you are actually marketing your brand.
This is a new initiative by Fundoodata. A rather appreciable one.
Its indees aa brilliant way to tapping new customers. Most companies ignore mails from other company's sales department, they configure their firewall to strain these mails and never let them reach the server of the company. Instead of this if these mails are directed to a sales executive who will use these contact to make new customers, it would be a great milestone in the marketing of the company.

This is a concept which has been floated by fundoodata.com.Slowly companies are understanding and adopting this new concept. It is cheap 100% because the only cost involved is putting a part time or regular sales person who can continue to work to generate leads

My question - how many people have used reverse marketing. how can you say that reverse marking is cheap

Difference between Marketing & Reverse Marketing

A.
A company do an activity of marketing in general which may relate to advertisement , road shows , direct marketing , conferences etc by which it gets inbound leads which may be a prospect or just an enquiry which is to be converted.

Reverse marketing targets companies trying to sell their product to the co. Here whatever inbound selling emails , calls , brouchures come ..the same are screened as to which company can become prospects and the sales team targets those screened companies. This is done as a process and is not done with an adhoc approach.

B.
The cost of marketing is very high & how much really gets converted into leads / sales is not sure

Very low cost is involved in reverse marketing & the target companies comes out automatically

C.
Marketing targets the regular market.

Reverse Marketing is for a huge market which is not at all perceived as a market ie the seller to the co.