Email marketing occurs when a company sends a commercial message to a group of people to create brand awareness, Promotion etc. It is one of the most effective channel available to marketers today and you can generating the best possible results from your email marketing campaigns.

Structure your emails to create a high-performing campaign that will increases the number of readers.

Design your campaign for easy reading

Very few people will read every word instead scanning through them looking for something of interest so design your campaign With such a short attention span using elements like headlines and images to capture their attention as they scan and draw them into more detail.

Be relevant

It should be contain relevant information so it makes sense that someone is much more likely to open an email that appears relevant to them.

Prioritize The Emails

Email message should be placed most important to least important and put the most urgent and important point in the number one spot of your list so it likely to get remembered.

However, by prioritizing your information, and being mindful of how the words look within your message, you can create an effective email marketing campaigns that accommodate scanning readers and high-converting campaigns to get better results for your business.

Well designed email campaign can help in targeting your prospect customers and fulfill your marketing goals. Some marketers believes that email campaign works only for big players but it is false notion. Email campaign can work well for any kind of companies whether you are startup. Adopt problem solving approach to ensure the success of email campaign. How to create an email campaign:-

Decide Your Company Goals:- Decide your company goals first to reach prospect customer. Gain in depth industry knowledge. Do the competitor analysis before defining strategy. Time to time every company launch new products and disqualify last strategies. You must be aware with all these things so that you can create email campaign accordingly.

Choose a Service for Email Campaign:- Choose service provider for email campaign. There are many service provider for email campaigning. You can search on internet email campaign service providers. Choose the best one as per the reviews on internet. Must check out the templates they are providing so that you can decide whether it is matching with your business them.

Decide Target Audience:- Decide target audience and according put your requirement before email database providers. There are many companies which are providing corporate database. Although email database companies prohibit spammy content.

Create the name of your Campaign:- Now create the name of your campaign which You’ll want to name your campaign so you can identify it later. If you send a monthly newsletter, name your campaign “October Newsletter 2013” or something similar. If it’s a special promotional email, use the product or deal you’re promoting in the title. Subject is most important part of email campaign.

Your subject should be specific and match with company USP.
Promote promotional schemes.
Create the sense of urgency.
You can either set funny tone or informative tone.

avoid copy paste email subject and content otherwise your email may be blcoked due to spam efforts.

Set up tracking:- Use tracking software to track the performance of your email campaign. Tracking help you know that how many people open your mail and how many clicked the links.