Content marketing is about creating useful, informative and attractive content for the purpose of attracting customers to your products.
We often hear customers do not want opinions on purchase decisions, instead what they look for is valuable information about the product. This is when content comes handy.
Content is something which is the easiest to share over social media. This in turn helps to create word of mouth marketing.
In modern day scenario, its content that customers seek for and value , good content helps you attract a lot of traffic because good content helps you to be ranked well by google and your website shall be displayed by google in their search results ahead of yor competitors if you have great content.
In a nutshell, content is the best way to achieve what ads aim at achieving.
To build an effective content you need to answer the following questions very specifically:
Who is the target audience? What is it that the audience wants to know? What is the layout in which the audience would like to read my content? What are the platforms that give me best access to my audience? How often should I post for my audience? How am I matching my business objective with the content I m making?
However a content marketer should always listen to the audience and then decide his further strategies.

The article covers almost all the aspects required for building the content online. Besides the aforementioned ideas, we can also get some testimonials from opinion leaders to promote the product/website.

Content marketing is main part of online branding. Before starting content creation, you should prepare effective content marketing strategy to get results. How to Create or build a effective content is a critical issue for every business concern as customer engagement and brand loyalty is based on the content published. It should be effective, creative and interactive. Strong content marketing plan help in high customer involvement on the particular brand or company which ultimately leads to increase the ROI and make brand and company popular. Following content strategies can be adopted to make your content effective and interactive. Best content marketing strategy are as follows:-
What is Content Marketing?
Content marketing is process of attracting customers through creating valuable and relevant content with intention of engaging customers. It is also referred as indirect method of communicating about your products to prospect customers.

What is content?
• Text 
• Graphics/Images/Photos
• Video
• Audio

Why is content important?
• It tells your story.
• It answers people’s questions.
• It inspires and entertains.
• It motivates.
• It drives decision-making.
• It manages expectations.
• It brings your brand to life.
• It builds – or breaks – trust

Where to get content from?
• Company website 
• Product catalog
• Competition 
• Industry & Market

How to plan for, create and publish online content for maximum ROI
• Corporate info
• Questions/Polls
• Product/Service
• Reviews/News/Articles
• Events/Community
• Tips/Advice
• Contest/Competition 
• Festival Wishes

Build Calendar 
Choose a specific schedule for days you will be posting be smart about channelling your digital content Organize content & refer to the calendar when you need content ideas be ready to alter/modify the content.