Marketing Management & Online Marketing

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Reverse Marketing - New Concept by Fundoodata.com
Topics: 6

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48 Posts

Last post Re: Reverse Marketing Vs Mark…
by sampritiimtn View the latest post Tue May 26, 2015 8:16 am
Marketing Management
Topics: 78

78 Topics

340 Posts

Last post Re: Benefits of Direct Market…
by priyankas View the latest post Mon Feb 12, 2018 2:47 pm
Social Media
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41 Topics

229 Posts

Last post How do I schedule Instagram t…
by richardw491 View the latest post Mon Feb 27, 2017 1:36 pm
Online Marketing
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20 Topics

96 Posts

Last post Re: Online Marketing Strategi…
by priyankas View the latest post Mon Jan 08, 2018 10:57 am
Search Engine Optimization
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12 Topics

46 Posts

Last post difference between organic vs…
by rosh77 View the latest post Fri Feb 03, 2017 4:20 pm

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Blog Marketing- Boon or Bane ???

Last post by navikiranrk « Mon Nov 24, 2014 8:27 pm
Replies: 9
by saketroy2 » Thu Jun 26, 2014 10:07 am

First post

Many organizations refrain from doing blog marketing and many support this. For ex-Oracle & HP both have a dedicated webpage for blogs. They...

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Blog marketing is a boon and bane.

Boon; for those who understands the potential of that and know how to use that as effective as. But some small...

9 Replies

8095 Views

Last post by navikiranrk View the latest post Mon Nov 24, 2014 8:27 pm
Right product for customer or right customer for product?

Last post by khyatiimtn « Mon Nov 24, 2014 8:48 am
Replies: 12
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by Biyatris » Wed May 29, 2013 4:39 pm

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Whatever the manner is both are correct options.Sales will be successful only when there comes a combination of Right Product,Right Place and Right...

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I believe combination of both the concepts i.e. right product for customer and right customer for product , both are equally important. The real...
12 Replies

9601 Views

Last post by khyatiimtn View the latest post Mon Nov 24, 2014 8:48 am
Product Positioning

Last post by khyatiimtn « Mon Nov 24, 2014 8:37 am
Replies: 10
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by Shweta14 » Tue Apr 29, 2014 5:32 pm

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Positioning is the act of designing the product’s image to occupy a distinctive place in the minds of the target customer. The goal is to place the...

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Product positioning is a very creative art of placing the product strategically in the minds of the people. The main objective through product...
10 Replies

7208 Views

Last post by khyatiimtn View the latest post Mon Nov 24, 2014 8:37 am
Sales Vs Marketing

Last post by khyatiimtn « Mon Nov 24, 2014 8:27 am
Replies: 3
by saurabh11 » Wed Apr 30, 2014 7:07 am

First post

Sales vs Marketing
Sales and Marketing are two different terminologies. There is a great difference between both the terms like Sales starts with a...

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Sales and marketing are two different broader terms for the success of any product and organisation. Since they both are used for generating revenue...

3 Replies

3077 Views

Last post by khyatiimtn View the latest post Mon Nov 24, 2014 8:27 am
Concept of Emotional Branding in B2B

Last post by Nidhiimtn « Mon Nov 24, 2014 8:24 am
Replies: 5
by Princi » Mon Jan 13, 2014 9:10 am

First post

First of all, we should understand the concept of Branding.
According to me the activities and strategies the go into the development and protection...

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Emotions, are one of the biggest weapon as well as weakness for human beings, not just in marketing but in every sector or field. No matter how much...

5 Replies

4280 Views

Last post by Nidhiimtn View the latest post Mon Nov 24, 2014 8:24 am
How to set a PRICE for the product

Last post by Nidhiimtn « Mon Nov 24, 2014 4:18 am
Replies: 6
by shalini1792 » Tue Jun 17, 2014 9:46 am

First post

PRICE of a product is the most important thing to decide upon before getting the product marketed in the market or put to sales. Every organisation...

Last post

The best strategy of setting a price is what we all know as Target Pricing.

We may simply design the product ourselves at a certain cost, add some...

6 Replies

4570 Views

Last post by Nidhiimtn View the latest post Mon Nov 24, 2014 4:18 am
Does marketing create or satisfy needs?

Last post by Nidhiimtn « Mon Nov 24, 2014 4:04 am
Replies: 25
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by Biyatris » Thu May 30, 2013 11:56 am

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Marketing does both..!! :| It creates and also satisfies needs of customers. For established firms, it's essential to be able to satisfy the needs of...

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What I believe is that marketing majorly only satisfies needs. But what truly differs is the type of need.
There can be two types of need. One is...
25 Replies

21050 Views

Last post by Nidhiimtn View the latest post Mon Nov 24, 2014 4:04 am
Marketing v/s selling

Last post by ritishimtn « Mon Nov 24, 2014 12:33 am
Replies: 3
by subodhCMS » Tue May 06, 2014 9:22 pm

First post

Marketing always changes where as the selling always is same. Marketing is huge term and selling is the one part of marketing. Selling is primarily...

Last post

A typical goal of marketing is to generate interest in the product and to create demand. Marketing activities include:
Consumer research to identify...

3 Replies

3370 Views

Last post by ritishimtn View the latest post Mon Nov 24, 2014 12:33 am
How Viral Marketing helps a Business

Last post by jayprakashimtn « Sun Nov 23, 2014 11:43 pm
Replies: 4
by shreya » Tue Sep 24, 2013 10:26 am

First post

Investopedia explains Viral Marketing as, Internet advertising or marketing that spreads exponentially whenever a new user is added. Viral marketing...

Last post

It definitely helps the firm, there are two types of viral marketing campaigns when we talk of viral marketing, an apt example of a high production...

4 Replies

4728 Views

Last post by jayprakashimtn View the latest post Sun Nov 23, 2014 11:43 pm
How to make Email Marketing @ CXO level work..!!

Last post by ruhiagrawal « Thu Sep 11, 2014 2:18 pm
Replies: 13
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by archit » Thu Jul 25, 2013 10:43 am

First post

Today Mail box of CXO's are flooded with with internal emails, meeting schedules and followups..Do you you think promotional email will attract their...

Last post

Well, according to me it totally depends upon company to company and your product. Email marketing works if your company have a brand name then CXO...
13 Replies

24860 Views

Last post by ruhiagrawal View the latest post Thu Sep 11, 2014 2:18 pm
Management steps!!

Last post by Sindhuja « Thu Jul 31, 2014 3:01 pm
Replies: 2
by Priya16 » Tue Jun 10, 2014 10:56 am

First post

Management is basically the process of getting work dont hrough others. Management is a part of every organisation which handles the running of the...

Last post

Management steps are very important for the organization in order to gain the success. There are five steps in management. They are planning,...

2 Replies

2752 Views

Last post by Sindhuja View the latest post Thu Jul 31, 2014 3:01 pm
MARKETING OBJECTIVE-Things that should be kept in mind..

Last post by Sindhuja « Tue Jul 29, 2014 1:43 pm
Replies: 3
by shalini1792 » Thu Jun 12, 2014 10:35 am

First post

The marketing objective can be defined as the goals or targets which an organisation has kept to achieved throught the help of the marketing...

Last post

Every Organization should keep in mind about the marketing objective in order to get the success in the society. They should be realistic, measurable...

3 Replies

3472 Views

Last post by Sindhuja View the latest post Tue Jul 29, 2014 1:43 pm
What is Buying Decision Process?

Last post by vitaj « Tue Jul 29, 2014 10:55 am
Replies: 9
by Biyatris » Wed May 29, 2013 5:58 pm

First post

It involves five stages -
1.) Need recognition:- The marketer must recognize the needs of the consumer as well as how these needs can be satisfied....

Last post

A buying decision process not only includes need identification, information collection, evaluation of alternatives, purchase of product and post...

9 Replies

6505 Views

Last post by vitaj View the latest post Tue Jul 29, 2014 10:55 am
BASIS FOR SEGMENTING CONSUMER MARKET

Last post by vitaj « Tue Jul 29, 2014 10:51 am
Replies: 4
by shalini1792 » Tue Jun 24, 2014 9:27 am

First post

Its very important to divide the consumer market into different segments . As if not done so , it would lead to misused sales and inappropriate...

Last post

A consumer segmentation is required so that people of similar tastes can be grouped together. As people preferences vary from one to another and no...

4 Replies

3893 Views

Last post by vitaj View the latest post Tue Jul 29, 2014 10:51 am
In app ads - the new mantra?

Last post by Poojasharma173 « Tue Jun 24, 2014 5:30 pm
Replies: 4
by shemeem577cms » Sun Apr 27, 2014 3:08 am

First post

With the advent of smartphones and tablet devices, the consumer behavior have changed to a great extend. The number of smartphones and tablets, as...

Last post

nice think that you should make a aap ads its really good idea

4 Replies

3716 Views

Last post by Poojasharma173 View the latest post Tue Jun 24, 2014 5:30 pm
3 Great Marketing Strategies

Last post by Poojasharma173 « Tue Jun 24, 2014 5:30 pm
Replies: 3
by Shivani » Tue Mar 11, 2014 5:11 pm

First post

For every business, marketing is an activity which needs to be performed strategically.Life for marketers was too easy when we had just few mediums...

Last post

first off do marketing according to your customer and try to increase you customer and make a strategy like from where we can get more traffic and...

3 Replies

4773 Views

Last post by Poojasharma173 View the latest post Tue Jun 24, 2014 5:30 pm
4 best Content Marketing tips & tricks

Last post by Priya16 « Sat Jun 14, 2014 10:34 am
Replies: 3
by Shivani » Fri Feb 14, 2014 4:58 pm

First post

Content Marketing is an approach that connects with audiences and earns a high level of organic promotion isn't an easy task. So, while setting up a...

Last post

Content marketing is not a easy task to do. Content marketing is basically how you describe your product and how you market it. Content marketing...

3 Replies

4088 Views

Last post by Priya16 View the latest post Sat Jun 14, 2014 10:34 am
'APP'ortunity for marketers

Last post by Priya16 « Thu Jun 05, 2014 10:11 am
Replies: 3
by shemeem577cms » Sun Apr 27, 2014 12:47 am

First post

Why do businesses create apps? How do they market themselves with the help of mobile phone apps?

By June 2013, major app providers like Apple's app...

Last post

APPortunity is a great opportunity for marketers. As we can see that apps have been coming up in recent years. As everything is going electronic,...

3 Replies

3086 Views

Last post by Priya16 View the latest post Thu Jun 05, 2014 10:11 am
What influences Consumer Behaviour?

Last post by ISTTMVINAY457 « Mon May 26, 2014 2:14 pm
Replies: 7
by Biyatris » Wed May 29, 2013 5:46 pm

First post

The 4 main factors which influences consumer behaviour are :
1. Cultural factors. Eg: nationalities, religions, racial groups, and geographic areas...

Last post

Consumer behavior will depend upon four factors like social, cultural, personnel, psychological.
When consumer want to purchase something then first...

7 Replies

6126 Views

Last post by ISTTMVINAY457 View the latest post Mon May 26, 2014 2:14 pm
Distribution channels!!

Last post by shalini1792 « Mon May 26, 2014 10:43 am
Replies: 1
by Priya16 » Thu May 22, 2014 9:47 am

First post

Distribution channels are the different channels that help in the movement of goods from producer to the end user. It includes wholesalers,...

Last post

The Distribution Channel can be termed as the path through which goods and services travel from the vendor to the consumer or payments for those...

1 Replies

2251 Views

Last post by shalini1792 View the latest post Mon May 26, 2014 10:43 am
Marketing process

Last post by Priya16 « Tue May 20, 2014 9:48 am
Replies: 1
by shalini1792 » Mon May 19, 2014 11:01 am

First post

Steps in Marketing process are
1. Discovery: What’s going on in your marketplace? What are the best target markets for your product or service? Where...

Last post

Marketing process is the process you follow when you start doing marketing of your product. There are different steps for different people. It...

1 Replies

2035 Views

Last post by Priya16 View the latest post Tue May 20, 2014 9:48 am
Segmentation, Targeting, Positioning (S-T-P)

Last post by shalini1792 « Sat May 17, 2014 10:21 am
Replies: 2
by subodhCMS » Tue May 06, 2014 9:01 pm

First post

As we know that segmentation the market, targeting the right segment/consumers and positioning among them by a brand lead to better growth and...

Last post

Segmentation:grouping consumers by some criteria .Targeting:choosing which group to sell to .Positioning:select the marketing mix most appropriate...

2 Replies

2622 Views

Last post by shalini1792 View the latest post Sat May 17, 2014 10:21 am
What is Customer Lifetime Value

Last post by Priya16 « Fri May 16, 2014 9:44 am
Replies: 2
by Shweta14 » Tue Apr 29, 2014 5:35 pm

First post

Customer Lifetime Value (CLV) determines how worthy a customer is to firm. Calculation of Customer Lifetime Value for all the customers helps the...

Last post

Customer lifetime value is how valuable a customer is to the firm. Customer Lifetime Value (CLV) describes the amount of revenue or profit a customer...

2 Replies

2594 Views

Last post by Priya16 View the latest post Fri May 16, 2014 9:44 am
Branding Strategies

Last post by anubhuti16 « Tue May 13, 2014 8:37 pm
Replies: 4
by saurabh11 » Wed Apr 30, 2014 6:41 am

First post

Branding Strategies

Every brand is a product but every product is not a brand. To achieve more sales in the business, we have to lift product and...

Last post

A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace. Making...

4 Replies

3708 Views

Last post by anubhuti16 View the latest post Tue May 13, 2014 8:37 pm
Ethics in Business are just a Passing Fad

Last post by sapna0212 « Mon May 12, 2014 10:19 pm
Replies: 8
by Biyatris » Mon Jun 03, 2013 5:29 pm

First post

Is it really necessary to be ethical in business or at times it can be unethical too?

Last post

According to me, I believe that yes, ethics in business is just a passing fad. People are finding ways how to exploit people and try to earn more and...

8 Replies

6604 Views

Last post by sapna0212 View the latest post Mon May 12, 2014 10:19 pm

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