An idea can change the world.
If you may note, all the successful businesses around the world begun with a great idea.
in these age of cut-throat competition, ideas are a competitive advantage.
An idea can boost up the profits of a company by millions whereas another idea might cause a heavy dip in the growth figures of a company.
So, in today's business world, it's extremely important to be an idea person.
To be able to be farsighted enough in order to understand where your ideas will take you.

Marketing is a field which requires lots of creativity and different innovative ideas. As they say it us a grey market , today's problem becomes tomorrow's solution. Therefore continuous new ideas and innovation is required to keep pace with the current demands of the society and it's customer. If one wants to build a career in marketing , he needs to be a person full of ideas and creativity. He needs an idea to invent something new or innovate the current product and cater to the needs of the society. Hence to conclude with a person with an idea is a perfect man for marketing.

An Idea can change your life, this is not a mere tagline of a leading brand but something we should all follow. In this highly competitive marketplace, new ideas have become meals for the survival of companies. Innovations, inventions, discoveries, new technologies are happening every second and therefore it has become important to adapt to these changes and get new ideas to run the business. Digital marketing for instance, a small idea to take things online has changed the way we see business now a days. So, lets think of new ideas, different ideas to help our company,change the way we see business on a whole and be an Idea person.

People often undermine the importance of research and handwork in being an idea person.Whenever someone comes up with good ideas, most people simply assume that the person must have a creative mind. If someone is able to generate good ideas consistently,it is not a result of the inherent traits that the person has carried with himself/herself all his life. Ideas come from deep understanding of one's domain. This is especially true when it comes to generating ideas in the work place. To come up with good ideas, you need in depth knowledge of: the industry,your consumers, and the need of the consumers which your product will satisfy. In a way good ideas are a result of knowledge and experience.

“An idea can change your world”. It is that driving force that can help you transform and bring that necessary change required for your business.

In this fast moving world, you need to keep up with your competitors and it is the new ideas that will give you the extra edge. You should be confident about your idea and trust it because as they say, “Fortune favours the brave”. It may work, it may not but it should not stop you from thinking and innovating. Let’s take example of Ford Motors, they were among the first ones to introduce the car enabled GPS systems and the online car selling platform. The latter was a big failure while the GPS idea prevailed. The failure did not stop them from innovating. Over the year they have still been working and innovating and that is why Ford is still among the leading companies today.

It is very aptly said, “Change is the most constant thing”, and to bring about that change, you need and idea. You need to be spontaneous and keep your mind working always. It’s an idea that will save you if your client comes up with an unusual demand. It is that idea that can help build that trust and loyalty of your customers. It is that idea that can help you go that extra mile. It is that idea that can give you the extra edge over your competitors.

So, think new and think different to make a difference.

Be an idea person. Today’s crazy-busy prospects love it when you bring them ideas on how to improve their business. But the legitimate question is " how can you give ideas when you don't know their work". There is perception that idea shared would be the promise what you are going to make, but this is simply an idea. Ideas are not promises. It can be a perfect solution or may be a total disaster.

Every prospect wants to know what their competitors are doing to tackle certain problem, but one should never hesitate in presenting ideas. Even if your ideas won’t work for their organization, you’ve differentiated yourself from competitors and established yourself as a valuable resource.