What is Marketing by Kotler ?

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What is Marketing by Kotler ?

#1 Postby priyankas » Wed Nov 01, 2017 4:26 pm

Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential.

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