Email marketing is an important marketing tool for small business. In small businesses the capital involved is low and email marketing serves as a most inexpensive way to reach the masses in a very short time.

There are many benefits of email marketing for small business. Email marketing is very helpful for small business due to its cost effectiveness.

Maximizing Your Marketing ROI:
Email marketing is 20 times more cost-effective than traditional media
For only a few pennies, email can drive traffic to your storefront or Website
It's six to 12 times less expensive to sell to an existing customer than to a new one

Increasing Customer Loyalty And Profitability
Deeper relationships drive profitability
Email is an easy and inexpensive way of establishing early and long-lasting relationships
Send newsletters, promotions, new service announcements or event invitations

Driving More Sales Conversions
Gently lead a prospect through the sales process, provide important data and drive the prospect to your Website
Email marketing allows you to communicate at Internet speed
Campaign response generally occurs within 48 hours

Improving Tracking And Feedback
Most types of marketing and advertising are difficult to measure
With email, everything can be tracked
See who clicked on certain links and much more
Get valuable feedback as you strive to grow your business

Email is wonderful way to reach at potential customers in an organized and targeted way. As the internet grows, potential client spend more time online. According, to an internet marketing company, email marketing is helps in generating Return on Investment. What are the benefits of email marketing for small business-

Less Investment- Email marketing requires less investment in comparison to other media.

Less Time Taking- Email marketing is less time taking process for small businesses. It requires less time to plan and executive for email marketing plan.

Interactive- Email marketing is interactive in comparison to other media. You can give the opportunity to fill form.

Target Customers- You can target customers easily by using email marketing campaign. It is best way to reach at target customer.

Attractive- you can prepare eye catching campaign by email marketing which can attract lot of visitors.

Numbers- Using email to conduct a marketing campaign allows access to greater numbers of possible customers. Building a marketing platform within an email client, such as Outlook, makes large and growing contact lists possible. Give recipients incentive to spread the word and your campaigns become viral, spreading from your original contacts into new territory.