PR disaster-How to face it?

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Joined: Mon Feb 11, 2013 3:52 pm

Re: PR disaster-How to face it?

#1 Postby Kalpit » Tue May 21, 2013 8:59 pm

Simple - be honest. The world though they themselves are not Honest but what they like the most is Honestly

Posts: 144
Joined: Thu Dec 13, 2012 4:25 pm

PR disaster-How to face it?

#2 Postby archit » Mon May 13, 2013 3:20 pm

Most of the time companies are reactive for PR disaster instead of proactive..PR disaster can happen with any organisation be it Product or service..

Business can follow bellow simple steps to manage PR disaster:

>Have a list of all possible goof ups.

This should be a team based activity with maximum participation from employees because this will help in generating more and more scenarios.

> Plan of action should be designed with clear description of stake holders and their role.

>One should not avoid media, companies should appoint most tactical person to handle this pressure

>Social media should be used heavily to promote your progress and plan of action to ensure safety or any other concerns

>At moment of truth immediate stake holder should handle situation wisely and with patience.

>If you are operating on large scale your PR consultant should come up with back up plan with launch of every activity.

It takes years to build Brand but seconds to destroy it. Therefore PR should be take very seriously. People don't mind mistakes what instigate their anger is how that goof up is handled.

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