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Re: Marketing BRAND INDIA

#1 Postby Lal » Tue Jan 13, 2015 9:18 am

India is being marketing as a brand in abroad and our Prime Minister Narendra Modi is the brand ambassador of this precious brand. He has been in US,China,Australia and Japan since he took the office of the Prime Minister. The very first step he took on the day of swearing in ceremony inviting all the SAARC nation head to join the ceremony. It is important to highlight the positive aspects of an economy to attract the global investor as we are getting stiff competition from China and many other countries.

The Pravasi Bhartiya Divas which was concluded recently in Gujrat and ongoing Vibrant Gujrat summit are attracting global attention. And most important will be the upcoming visit of US President Barrack Obama. If we see all these things from marketing perspective then it is really lifting the position of India as a strong and powerful country.

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Re: Marketing BRAND INDIA

#2 Postby PrabhatP » Mon Jan 12, 2015 10:13 am

Marketing Brand India has been going for a long time now though the union government and non resident Indians abroad. Incredible India was such one campaign for increasing tourism in India and was very successful and as a result we had many tourists from around the world visiting India in last decade....Now there are many initiatives taken by the Modi's government such as Make in India, Swacchh Bharat Abhiyan, etc are very good initiatives for marketing of Brand India..Brand India has to be adopted by every citizen of this country and Indians abroad for its successful..Branding is all about creating unique name and image in the minds of people..So we have to be more focused of Made in India brand which any one can trust like Made in Japan or USA..It has to be world standard in all aspects....

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Re: Marketing BRAND INDIA

#3 Postby saketroy2 » Sat Jan 10, 2015 9:32 am

Brand India can not be only created by just what you have or what you do. Its all about what you can do. It doesn't matter how strategically we are located, how good talent pool we have, if people are scared of coming to India, this is not a branding. Tourism is the one sector which actually helps in lots of branding but we never care for that.

Once an Indian visited Singapore- asked cabbie to drop him near Changi Airport. Meter showed fare as SGD 11, but the cabbie asked him to pay only 9 sgd. He said, as a cabbie I should have drove you through the shortest route possible which will fare at SGD 9 only, but my mistake I took longer route so you are liable to pay me only 9. That Indian said- you could have asked for 11 sgd as i dont know the actual fare. He said- I m the ambassador of Singapore and I do not want to send you with wrong impression...

These kind of moral we all should have, we definitely can make Brand India.

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#4 Postby ANKITSHAH » Fri Dec 19, 2014 10:01 pm

Considering India as a product, the most important thing in front of our government is to create a great brand of this product. Since India is on a high growth trajectory for about a decade now and with the current economic situation the future seems even better, it is the right time for the government to start thinking of marketing the BRAND INDIA to the global world. So how do we do it? What should be the parameters on which this branding be established? These are some of the questions I would like to answer.
Let us see what are the biggest strengths of our country are.
1) Large pool of young, talented and motivated people: - According to 2011 census data the median age of India was 24 years. Around 63.6% of the population is between the age group of 15 to 64 years which is considered to be working age group. 31.2% of population is between 0 and 14 which will move to working age group very soon. The literacy is at all-time high of 74.03%.
2) India is well placed to benefit from globalization and outsourcing: - A legacy of British Empire is that India has the largest English speaking population in the world. For labor intensive work like call center India is an obvious target for outsourcing. This is an economic development likely to continue in the future.
3) Abundance of IT talent: - According to a recent report published in Forbes 44% of new resident of Bangalore has technical skills compared to 31% in San Francisco Bay area.
4) Positive growth forecast: - A recent study from Goldman Sachs, forecast that India could growth at a sustainable rate of 8% growth until 2020.However it is worth noting that this assumed Indian would make several supply side policies such as labor market deregulation and improvements in education and training.
5) Mushrooming startups: - India has seen a stream of startups coming in the recent times. For any country to grow we need new and fresh ideas which can come only through new startups. One of the main reasons for US to be a superpower is the innovative ideas which have come over the years through the large pool of entrepreneur. India too is on the same track, we can see large number of startups all around the country.
6) Health sector: -India is the home for some of the best doctors in the world it is famous for low cost quality health care system. People around the world come to India for treatment of various diseases. Not only from our neighboring countries like Pakistan, Bangladesh or Sri Lanka but also from far west.
7) Educational hub: - India has a great potential to become the Educational hub of the world. We had universities like Nalanda and Takshila which were famous all around the world. People around the world came to these universities to gain knowledge. Currently we have educational institutions like IITs, IIMs, DU etc. which has started featuring in world’s top rankings for its good quality and less costly education. In the next 10 years we can scale them to great institutions of learning, which will be on par with the oxford and Harvard.
8) Manufacture sector: - currently India’s infrastructure is not very great, but in next decade this is the sector which is to be looked for. India is expected to grow at a high pace and to sustain this growth we will require a great infrastructure in the near future. Government in his latest budged talked about building 100 new cities. This will be a great boost to the economy. We will be building new roads, new bridges etc. These all will require public and private partnership which will open a great opportunities for companies around the world.
9) Tourism Hub: - India is home to one of the oldest civilizations. It is ruled by various rulers in his long history. Every ruler made India culturally richer by mixing their cultures. This amalgamation of the varied cultures has made India one of the culturally richest countries in the world. Apart from the rich culture we have great wildlife sanctuaries, wonderful beaches and mesmerizing hill stations. Due to various reasons we have not been able to explore the tourism opportunities fully. In the next decade with the improvement in infrastructure and other facilities we should be able to brand India as a tourism hub.
We can see India has a potential to become the leader in so many sectors in the coming decade. India should be branded as a leader in all these sectors.

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