Marketing Management

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MARKETING MANAGEMENT

Last post by Priya16 « Fri Jun 20, 2014 10:23 am
Replies: 2
by anika » Tue Apr 29, 2014 5:11 pm

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Marketing is a process by which individuals and groups obtain what they need and want by creating and exchanging products and values with others. It...

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Marketing management is basically how you apply the marketing techniques and strategies practically. It is the implementation of the techniques and...

2 Replies

3499 Views

Last post by Priya16 View the latest post Fri Jun 20, 2014 10:23 am
Work Allocation!!

Last post by Priya16 « Thu Jun 19, 2014 10:38 am

by Priya16 » Thu Jun 19, 2014 10:38 am

Work allocation is basically how you distribute work to your employees. Work allocation is very important because if the work is not allocated...

0 Replies

2542 Views

Last post by Priya16 View the latest post Thu Jun 19, 2014 10:38 am
The Code of Management!!

Last post by Priya16 « Wed Jun 18, 2014 10:14 am

by Priya16 » Wed Jun 18, 2014 10:14 am

Everyone knows how to manage things and work. But, there are some secrets codes which will help you to work more effectively and efficiently!!

1....

0 Replies

2516 Views

Last post by Priya16 View the latest post Wed Jun 18, 2014 10:14 am
Marketing Different from Advertising..How?

Last post by Priya16 « Tue Jun 17, 2014 10:32 am
Replies: 7
by Shivani » Fri Jun 07, 2013 5:21 pm

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Marketing & Advertising both are different or differently similar..Whats your opinion..??

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Marketing is basically how you market the product. It includes planning, forecasting, using different mediums of channels. Usually, people think that...

7 Replies

9089 Views

Last post by Priya16 View the latest post Tue Jun 17, 2014 10:32 am
Make your Brand Successful:Just Follow a Strategy

Last post by Priya16 « Tue Jun 17, 2014 10:24 am
Replies: 2
by Shivani » Fri Jul 26, 2013 5:31 pm

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Its the age of innovation and now its very usual in market to have a new brand everyday..but just introducing a brand is not enough ,to make it...

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Branding is basically how your product is different from others products. What value do consumers perceive of your products and services. Branding is...

2 Replies

8571 Views

Last post by Priya16 View the latest post Tue Jun 17, 2014 10:24 am
Branding India

Last post by Priya16 « Tue Jun 17, 2014 10:17 am
Replies: 4
by Namita » Mon Apr 22, 2013 5:01 pm

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In India is it worth to invest a huge amount on branding. It has been found people are not very Brand crazy but are price sensitive..Whats your take?

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According to me, there are different segments of the economy that are price sensitive and some segments are brand sensitive. People who belong to...

4 Replies

5215 Views

Last post by Priya16 View the latest post Tue Jun 17, 2014 10:17 am
Direct Marketing.

Last post by ISTTMpooja326 « Sat Jun 14, 2014 9:53 am
Replies: 9
by vikasverma30 » Sat Dec 14, 2013 11:54 am

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Direct marketing- As the term implies, Direct marketing is a channel based process of promoting products via various methods like SMS/Bulk SMS,...

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direct marketing is the process of one - one marketing. This type of marketing can be performed through the various advertisement process by...

9 Replies

8391 Views

Last post by ISTTMpooja326 View the latest post Sat Jun 14, 2014 9:53 am
What is affiliate marketing?

Last post by ISTTMpooja326 « Sat Jun 14, 2014 9:39 am
Replies: 12
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by Divya » Sat Nov 24, 2012 12:54 pm

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This is the question i am asking here because I never get an exact answer for this. Different people have their different definitions and thus create...

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Affiliate marketing is the process where the advertisements of different products of a particular e-commerce company will be advertised by the other...
12 Replies

15460 Views

Last post by ISTTMpooja326 View the latest post Sat Jun 14, 2014 9:39 am
Brand Loyalty in B2B

Last post by shalini1792 « Sat May 24, 2014 11:11 am
Replies: 4
by archit » Thu May 16, 2013 5:37 pm

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Brand loyalty in B2B is very difficult because companies can not take decision on emotions and they critically evaluate all parameters and even...

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When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and is affected by...

4 Replies

6355 Views

Last post by shalini1792 View the latest post Sat May 24, 2014 11:11 am
Rural marketing:how it is different

Last post by Priya16 « Sat May 24, 2014 12:35 am
Replies: 2
by Rahul38341 » Tue Apr 29, 2014 5:51 pm

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6,40000 villages,700 million people, across 31,66,414 Kms.
This data surely proves the potential of the Rural Indian Market. The more important...

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Rural marketing in simple terms is where you do marketing in rural areas. Rural marketing is quite different from urban marketing. In rural marketing...

2 Replies

3854 Views

Last post by Priya16 View the latest post Sat May 24, 2014 12:35 am
Email marketing

Last post by shalini1792 « Wed May 21, 2014 10:20 am
Replies: 6
by prashant » Thu Dec 27, 2012 9:08 pm

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What is the most correct email strategy today

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Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential...

6 Replies

7264 Views

Last post by shalini1792 View the latest post Wed May 21, 2014 10:20 am
Ambush Marketing

Last post by shalini1792 « Wed May 21, 2014 10:16 am
Replies: 1
by ISTTMmasthanvali » Fri May 09, 2014 5:44 pm

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When an organization conducts any event,it will be sponsored by some companies.Here sponsoring refers to paying the money to conduct that event and...

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Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without...

1 Replies

3233 Views

Last post by shalini1792 View the latest post Wed May 21, 2014 10:16 am
How to deal with rejection in sales?

Last post by Priya16 « Tue May 06, 2014 10:37 am
Replies: 6
by Biyatris » Fri May 31, 2013 2:16 pm

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One of the biggest hurdles to successful selling is the fear of rejection.Please suggest me some tips to deal with this :?

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It is true that rejection in sales is the biggest fear that nay sales person will have. And, it very important to handle such rejections. First of...

6 Replies

6936 Views

Last post by Priya16 View the latest post Tue May 06, 2014 10:37 am
Mother's day: A business Gimmick

Last post by Rahul38341 « Tue Apr 29, 2014 5:53 pm

by Rahul38341 » Tue Apr 29, 2014 5:53 pm

This is an era of intense competition .There are quite a good number of players present in each industry, offering different or similar services. In...

0 Replies

2807 Views

Last post by Rahul38341 View the latest post Tue Apr 29, 2014 5:53 pm
Explain Marketing Research System?

Last post by Dhanjaycms « Mon Apr 28, 2014 6:35 pm
Replies: 4
by Biyatris » Wed May 29, 2013 4:29 pm

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It is a system which helps to monitor the market place or to evaluate the product concept.It also provides a logical representation of needs and its...

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As we all know research is the process of finding a solution to a problem or a question through the use of scientific tools and technologies, Hence...

4 Replies

5179 Views

Last post by Dhanjaycms View the latest post Mon Apr 28, 2014 6:35 pm
Does Apple strategy to relaunch iPhone 4 degrades its image?

Last post by Sid « Wed Jan 15, 2014 9:56 am

by Sid » Wed Jan 15, 2014 9:56 am

Recently Apple announced its relaunching of iPhone 4 8 GB Model for just Rs. 15,000 in compare to its previous price of Rs. 26,000 after losing its...

0 Replies

2668 Views

Last post by Sid View the latest post Wed Jan 15, 2014 9:56 am
AAP victory - Lessons for Sales & Marketing Professionals

Last post by ajit123 « Thu Jan 09, 2014 9:43 am
Replies: 6
by Kalpit » Tue Jan 07, 2014 10:16 pm

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Everyone in the country is astounded by the victory which AAP got in the recent Delhi Elections . All the political parties have got lot of lessons...

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Yes..There are lot of lessons for Sales & marketing professionals which can be learned from AAP.. The victory of AAP is not only political one,...

6 Replies

6464 Views

Last post by ajit123 View the latest post Thu Jan 09, 2014 9:43 am
How to Promote your brand without degrading competition?

Last post by Sid « Tue Dec 10, 2013 9:44 am
Replies: 6
by Kalpit » Tue Mar 19, 2013 4:59 pm

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Today it has become a very very competitive word. So how to Promote your brand without degrading competition become a very important question. Share...

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promotion should be done without degrading the competition because your product/service in one or another why will be a bit on a lower side in...

6 Replies

14420 Views

Last post by Sid View the latest post Tue Dec 10, 2013 9:44 am
Marketing Succes : Keep it Real

Last post by Shivani « Thu Aug 01, 2013 2:35 pm

by Shivani » Thu Aug 01, 2013 2:35 pm

Everyone knows marketing has become an eternal part of each & every organization, whether its a small entity or a big brand..every business needs...

0 Replies

2746 Views

Last post by Shivani View the latest post Thu Aug 01, 2013 2:35 pm
How to market company's product to decision makers?

Last post by Nakul123 « Thu Aug 01, 2013 9:59 am
Replies: 1
by Shivani » Wed Jul 31, 2013 4:14 pm

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In this process first of all a research should be done to trace out the big brands or the companies who van buy your product..Once you've got that...

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We can do many things to market company's product to decision makers by many ways.

1. First of all make your product so attractive that once any one...

1 Replies

3547 Views

Last post by Nakul123 View the latest post Thu Aug 01, 2013 9:59 am
Medical Diagnostic Clinics...any marketing strategies??

Last post by sajewilliam « Wed Jul 24, 2013 12:22 pm
Replies: 2
by biguy2407 » Thu May 23, 2013 5:40 pm

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What type of marketting strategy would best be applied for a medical diagnostic centre for garnering as many clients from the corporate world as...

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I think E-mail marketing is best for you. Email is an easy and inexpensive way of establishing early and long-lasting relationships. Gently lead a...

2 Replies

4114 Views

Last post by sajewilliam View the latest post Wed Jul 24, 2013 12:22 pm
Brand Conformity through Advertisements

Last post by Namita « Tue Jul 09, 2013 10:55 am

by Namita » Tue Jul 09, 2013 10:55 am

Advertising is all around us. Advertising has become a strange breed of communication, marketing, psychology & design. It has been long regarded...

0 Replies

3793 Views

Last post by Namita View the latest post Tue Jul 09, 2013 10:55 am
PR disaster-How to face it?

Last post by Kalpit « Tue May 21, 2013 8:59 pm
Replies: 1
by archit » Mon May 13, 2013 3:20 pm

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Most of the time companies are reactive for PR disaster instead of proactive..PR disaster can happen with any organisation be it Product or...

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Simple - be honest. The world though they themselves are not Honest but what they like the most is Honestly

1 Replies

3493 Views

Last post by Kalpit View the latest post Tue May 21, 2013 8:59 pm
Mothers Day 2013 is it a Marketing gimmick?

Last post by KaranL « Sat May 11, 2013 9:44 am
Replies: 1
by archit » Fri May 10, 2013 3:01 pm

First post

Undoubtedly any individual has highest regards for creator of life "Mother" but do we need a special day in calender to celebrate it and...

Last post

In today's world, we see marketing every where.. No matter we live in such a country, where in the early morning children use to start their day by...

1 Replies

3453 Views

Last post by KaranL View the latest post Sat May 11, 2013 9:44 am
B2B Advertising

Last post by archit « Mon Apr 29, 2013 9:28 am
Replies: 2
by padma » Mon Apr 22, 2013 4:59 pm

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Is there a real role of advertising in b2b marketing...?

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Advertising plays very important role in any type of business..Be it B2B or B2C.

In B2B people do not go for mass advertising but yes special areas...

2 Replies

9372 Views

Last post by archit View the latest post Mon Apr 29, 2013 9:28 am

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