Marketing Management

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Marketing Concept

Last post by ashayscmhrd « Sun Jan 11, 2015 4:38 pm
Replies: 7
by vitaj » Wed Aug 06, 2014 10:09 pm

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AThe marketing concept starts with the market. The marketer then tries to understand the customer need in the market. Then he does Integrated...

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The American Marketing Association states that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering...

7 Replies

6503 Views

Last post by ashayscmhrd View the latest post Sun Jan 11, 2015 4:38 pm
Brand Equity

Last post by ashayscmhrd « Sun Jan 11, 2015 3:31 pm
Replies: 2
by ANKITSHAH » Tue Dec 09, 2014 3:11 am

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Brand Equity in simple terms can be said the power of any brand to attract its customers. The brand defines the status of the products and hence of...

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“Brand Equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value of the product...

2 Replies

4049 Views

Last post by ashayscmhrd View the latest post Sun Jan 11, 2015 3:31 pm
Difference between a service and a product

Last post by binayscmhrd « Sun Jan 11, 2015 3:28 pm
Replies: 4
by vitaj » Wed Aug 06, 2014 10:16 pm

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A company must consider 4 aspects of services which are different from the products.
1.) Intangibility- A service can not be touched, seen , heard,...

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• Products are tangible while services are intangible eg. : one can touch, see, smell a product one wishes to buy vs. experiencing a foot massage at...

4 Replies

5143 Views

Last post by binayscmhrd View the latest post Sun Jan 11, 2015 3:28 pm
Advertising vs PR--Which is More effective tool

Last post by sibascmhrd « Sat Jan 10, 2015 5:21 pm
Replies: 2
by saketroy2 » Tue Dec 30, 2014 10:36 am

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Have you seen Apple Inc. advertising their products ? Still their product is known by everyone. That is PR..when your value is identified by the...

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PR is by far a superior tool to advertising. Strictly talking in terms of economics PR has much higher ROI because of the low initial investment....

2 Replies

4950 Views

Last post by sibascmhrd View the latest post Sat Jan 10, 2015 5:21 pm
Frequency Marketing- Engage your customers

Last post by saketroy2 « Tue Dec 23, 2014 10:01 am

by saketroy2 » Tue Dec 23, 2014 10:01 am

Frequency marketing basically aims to increase the visits and purchases and finally generating revenues by providing some special offers n rewards to...

0 Replies

3487 Views

Last post by saketroy2 View the latest post Tue Dec 23, 2014 10:01 am
Is Social Media Marketing a WASTE of Time ??

Last post by saketroy2 « Thu Dec 11, 2014 9:22 am
Replies: 1
by ANKITSHAH » Tue Dec 09, 2014 3:46 am

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Social Media has become a part of our life. Studies shows that 80% of the smartphone users check their Facebook news feed before brushing their...

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Anything you are doing is not a waste, just look for the relevancy of that work. Social Media marketing pays you much more than you spend. If you...

1 Replies

3574 Views

Last post by saketroy2 View the latest post Thu Dec 11, 2014 9:22 am
Holistic Marketing

Last post by jatinimtn « Tue Nov 25, 2014 12:15 am
Replies: 8
by archit » Mon Feb 18, 2013 7:47 am

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Apart from product marketing how organisation can get maximum benefit from Internal and performance marketing?

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The way back in 19th century when production started thing like holistic marketing was nothing there an d nobody would had imagined of that.in that...

8 Replies

7030 Views

Last post by jatinimtn View the latest post Tue Nov 25, 2014 12:15 am
4 ways to get your Sales Email Opened..!!

Last post by maheshimtn « Mon Nov 24, 2014 2:31 am
Replies: 2
by Shivani » Thu Nov 28, 2013 3:23 pm

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If you are sales person then sending emails might be like a daily activity for you..you might be writing no.s of emails to your clients and more...

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Email marketing is the most effective way of acquiring customers provided it is used properly. Email Marketing is also known as permission marketing...

2 Replies

8234 Views

Last post by maheshimtn View the latest post Mon Nov 24, 2014 2:31 am
organization, place and person marketing

Last post by nikhilimtn « Mon Nov 24, 2014 1:06 am
Replies: 2
by vitaj » Thu Aug 07, 2014 2:13 pm

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In today era of globalization, marketers are now trying to market organizations, place and persons. Organization, place or person marketing refers to...

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Sometime one has to figure which has to be marketed-organisation, people or place. This total depends on the particular thing in the mind of the...

2 Replies

3308 Views

Last post by nikhilimtn View the latest post Mon Nov 24, 2014 1:06 am
RESERVATION -A problem for the deserving

Last post by hritikimtn « Mon Nov 24, 2014 1:06 am
Replies: 6
by pushkarp89 » Sat Jul 12, 2014 2:59 pm

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From the last fifty years our politicians became very mature and understood that the reserved class of people could be a great vote-bank for any...

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Reservation is the biggest enemy for a general category person. Government should have to stop providing the reservations. It is unnecessary waste of...

6 Replies

5114 Views

Last post by hritikimtn View the latest post Mon Nov 24, 2014 1:06 am
Public Relation

Last post by NehaB « Tue Oct 07, 2014 10:24 pm
Replies: 2
by vitaj » Mon Jul 28, 2014 6:58 pm

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We, as consumers, are always focused on advertisements. But corporate also use another mass-marketing tool namely Public Relations. Public Relations...

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Public Relations is the management of relationships .It communicates to establish goodwill .Public Relations maintains good relations between an...

2 Replies

3157 Views

Last post by NehaB View the latest post Tue Oct 07, 2014 10:24 pm
End Of Season Sale in Apparel Retail Industry

Last post by sparx « Mon Sep 22, 2014 3:21 pm
Replies: 1
by shemeem577cms » Sat Jul 26, 2014 11:13 pm

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Are you aware that during February-March and July-August months, Apparel companies offer huge discounts?? This is known as 'END OF SEASON SALE...

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Various retail chains usually offer these type of offers just to make space for the new stock.

1 Replies

2736 Views

Last post by sparx View the latest post Mon Sep 22, 2014 3:21 pm
Social Networking Sites

Last post by Kalpit « Mon Sep 22, 2014 11:33 am
Replies: 1
by pushkarp89 » Wed Aug 06, 2014 6:30 pm

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Today we are enriched with various technology all around,in which Internet is the most common thing. Today we do 90% of our work with internet,from...

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According to me if the social networking sites are used in moderation then it is a beautiful thing else we are in trouble ..had seen a recent cartoon...

1 Replies

2608 Views

Last post by Kalpit View the latest post Mon Sep 22, 2014 11:33 am
Supply Chain

Last post by sumitdutta « Fri Aug 15, 2014 8:42 pm
Replies: 2
by vitaj » Thu Aug 07, 2014 1:58 pm

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Producing a product is one thing and making it available to customers is another. The process of procurement of raw materials, manufacturing it and...

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A supply chain is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a...

2 Replies

3203 Views

Last post by sumitdutta View the latest post Fri Aug 15, 2014 8:42 pm
Right to Education-A Need

Last post by Sindhuja « Wed Aug 13, 2014 4:44 pm
Replies: 1
by pushkarp89 » Wed Aug 06, 2014 5:57 pm

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The right to education means that the State should make adequate provision for educating its citizens. Education sharpens intellect, equips...

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Everyone should understand the importance of the education even they are a girl or a boy it doesn't matter but they should be with minimum level of...

1 Replies

5190 Views

Last post by Sindhuja View the latest post Wed Aug 13, 2014 4:44 pm
EDLP - An effective pricing strategy??

Last post by vitaj « Wed Aug 06, 2014 10:05 pm
Replies: 1
by shemeem577cms » Sun Jul 27, 2014 12:18 am

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Every Day Low Price (EDLP) was a pricing strategy first introduced by Walmart. Now, some of the Indian retail players have also started using the...

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The giant Walmart is a leader on EDLP- Every day low Price. The reason why they are following this strategy and how can they afford is that they buy...

1 Replies

2719 Views

Last post by vitaj View the latest post Wed Aug 06, 2014 10:05 pm
What is societal marketing concept?

Last post by vitaj « Sat Jul 26, 2014 10:48 am
Replies: 8
by Biyatris » Mon Jun 03, 2013 5:44 pm

First post

Tell me how societal marketing concept can increase the profit of a business?

Last post

The societal marketing concept questions whether the pure marketing concept overlooks possible conflict between consumer short run wants and consumer...

8 Replies

6823 Views

Last post by vitaj View the latest post Sat Jul 26, 2014 10:48 am
Pollution Can Make Our Life a HELL

Last post by vitaj « Sat Jul 26, 2014 10:43 am
Replies: 3
by pushkarp89 » Sat Jul 12, 2014 2:18 pm

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Pollution is a serious issue affecting our planet today, yet many people continue to turn a blind eye thinking that it’s not that serious.
Pollution...

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Pollution will make our life worst than hell. The depiction of this has been shown in "The day after tomorrow". Every year the average...

3 Replies

3532 Views

Last post by vitaj View the latest post Sat Jul 26, 2014 10:43 am
Globalisation- advantages and disadvantages!!

Last post by shemeem577cms « Thu Jul 24, 2014 11:48 pm
Replies: 1
by Priya16 » Mon Jun 23, 2014 10:20 am

First post

Globalisation started in the early 90's and has proved very successful for the growth of trade and commerce. Globalisation is basically trade between...

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I believe Globalisation has brought the world closer to us and therefore we enjoy more merits than demerits.

Firstly, Through Globalisation, we have...

1 Replies

2795 Views

Last post by shemeem577cms View the latest post Thu Jul 24, 2014 11:48 pm
Democracy-A need

Last post by pushkarp89 « Thu Jul 17, 2014 9:52 pm

by pushkarp89 » Thu Jul 17, 2014 9:52 pm

According to Abraham Lincoln "A democracy is a form of government which is for the people by the people and of the people."
The people of a...

0 Replies

1969 Views

Last post by pushkarp89 View the latest post Thu Jul 17, 2014 9:52 pm
manners-a thing which you cannot give to others

Last post by ISTTMpooja326 « Mon Jul 14, 2014 7:57 am
Replies: 1
by pushkarp89 » Sat Jul 12, 2014 2:32 pm

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Good behavior can be anything which is done with a warm heart. All those things that represents a good intention, polite speech, and good manners are...

Last post

I agree attitude and manners are the things which cannot be stolen and cannot be gifted to others.
The person with good manners always get respect in...

1 Replies

2589 Views

Last post by ISTTMpooja326 View the latest post Mon Jul 14, 2014 7:57 am
To Get New Customers:Email better than Social Media

Last post by ISTTMpooja326 « Tue Jul 08, 2014 7:43 am
Replies: 6
by Shivani » Tue Jul 30, 2013 3:07 pm

First post

When it comes to acquire new customers, sending direct mails has proved to be the best and more effective way than social-media sites like Facebook...

Last post

Yes, even I agree that email marketing is more productive than the social media marketing.

Because its a regular habbit of every individual to check...

6 Replies

12669 Views

Last post by ISTTMpooja326 View the latest post Tue Jul 08, 2014 7:43 am
How Can I drive traffic to my blog ?

Last post by ISTTMpooja326 « Tue Jul 08, 2014 7:35 am
Replies: 4
by mktg123 » Fri Nov 09, 2012 2:42 pm

First post

Hello everyone,

I have newly created a blog which is all about New Technology. How could I drive traffic to this. I need your help as I am not very...

Last post

As you said that the blog you created is related to the new technology, so if you want to drive traffic to your
blog, so you have to post on the...

4 Replies

5217 Views

Last post by ISTTMpooja326 View the latest post Tue Jul 08, 2014 7:35 am
Advertising vs PR

Last post by Priya16 « Mon Jun 23, 2014 10:59 am
Replies: 10
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by Kalpit » Mon Mar 25, 2013 7:54 pm

First post

Every company has a budget to advertise and the most difficult thing to analyze is where the money should be spend. The first question comes is...

Last post

Advertising and public relations are both different terms. However, people don't know the difference between them as they are considered one and the...
10 Replies

11024 Views

Last post by Priya16 View the latest post Mon Jun 23, 2014 10:59 am
Cross-cultural insights for business!!

Last post by Priya16 « Mon Jun 23, 2014 10:40 am

by Priya16 » Mon Jun 23, 2014 10:40 am

The business world is now more connected than ever before. However, with more connectivity the challenges are also increasing. No matter how much...

0 Replies

2210 Views

Last post by Priya16 View the latest post Mon Jun 23, 2014 10:40 am

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