Branding Strategy

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Re: Branding Strategy

#1 Postby sampritiimtn » Wed Apr 08, 2015 2:05 pm

There are people who identify brand strategy with the logo, the colour palette and the images of a brand. But it is way more than the infographics. It also includes the experience you deliver to your prospects and customers. Your brand should define what you stand for, what you believe in and what you are trying to provide.
So remember these few quick tricks while planning your brand strategy:
(i) Develop an effective branding strategy: If you are not so sure about parts of it, better get them done with, think new.
(ii)get your brand personality be spoken through your positioning principles.
(iii) Together with experential benefits there should be some emotional benefits attached to your product
(iv) Choose colours, fonts and images that reflect your brand personality.

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Re: Branding Strategy

#2 Postby surinkapoor » Sun Jan 11, 2015 5:12 pm

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. As we develop a brand strategy, it helps to start at the beginning. In other words, begin by setting your business goals. Brands are not built overnight, so the brand strategy should not be focused on short-term tactics but rather on long-term goals and sustainable growth. The best brand leaders, however, fight against short-term focus, because they know being short-sighted is a brand killer.

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Re: Branding Strategy

#3 Postby vikasimtn » Mon Nov 24, 2014 2:43 am

Basically two types of strategies are used:
1) Brand Extension: It involves using an establish brand name in one category to enter a new category. E.g.: Maggie (Noodles to Sauce), Horlicks (Drinks to Biscuit). It generates higher interest and willingness to consider a new product. It reassures the potential customers and reduced perceived risk. It requires lower marketing and brand development cost. It strengthens the original brand image.
2) New Brand Name: Stands on its own. No need to carry the name of its parent brand. E.g.: Pepsi-Kurkure, Lays. Some basic guidelines for developing effective brand name: Brand name should be simple, distinctive, meaningful and legally protected. Develop name that allow flexibility and internationally valid.

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Re: Branding Strategy

#4 Postby shalini1792 » Wed May 28, 2014 9:57 am

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. It helps in distinguishing one product from the other product. The startegy is the course of plan as to how the actions would be taking place in regards to brand a product. Therefore, a branding startegy demands for startegic planning and steps as to how the product would be marketed in front of the mass of people and customers as they feel unique about it. It should be branded in such a manner that the consumers get allured by the product and are convinved by its features to purchase it. It helps in increasing the customer base of the organisation and also increases the goodwill in the market. Hence , its very important for the organisations to have a good branding strategy so that they can give a competitve edge against there competitors in the market.

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Re: Branding Strategy

#5 Postby poojapimrindore » Wed Apr 30, 2014 6:21 pm

Branding strategy is a systematic development of a brand to meet its objectives.
Types of branding strategy are :
Product branding - The individual product is given an exclusive brand name and the company name is ignored in the same which allows brand to have a unique value and positioning in the market it makes it easier for the company to evaluate brand performance,
Product-line branding - The products appear under the same brand name but with the different identification like the one-liners of the products for ex - XUV 500 Live young, live free here XUV is a product of Mahindra and is sold under the brand name of Mahindra only,
Product-range branding - In this strategy a number of products are groupd together under one brand name and promoted with the same name only for ex- Audi A class cars there are many products under the A class like A4, A6, A8. This gives advantage to the company in advertising and promotion as the brand values and positioning are the same
Corporate branding - There are 2 approaches in corporate brand strategy one is that the product is not branded individually the company name is used with the product as in this strategy they believe that the company name is important too. For ex- IBM, Sony etc.
second approach is when the product brand name has a high profile but is endorsed by the main company as it gives the product credibility for ex - Apple iphone 5, Intel Pentium etc

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Re: Branding Strategy

#6 Postby chiragjainpimrindore » Wed Apr 30, 2014 9:47 am

branding strategy is the most difficult task of the business, because every business want to develop its product quality and most importantly setup the customer relationship strongly so that company always tries to develop our quality at very minimum cost so every people can purchase their product and the goodwill of the company should always be maintained.
for that, company`s brand strategy is most important in now a days. for that firstly company make its product very lower cost.
than making the product with good quality and maximum quantity based on the product price and quality.
than after the packeging of the product and the name of the product also very important for the product.
and lastly the pramotion of the company brand product so that the customer loyalty made on the product automatically.
for example DALDA GHEE is the product name but some point of year all the product of the WANASPATI OIL is always known by the name of dalda ghee. like these the brand image should be established in the market.

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Re: Branding Strategy

#7 Postby Priya16 » Thu Apr 24, 2014 2:52 pm

Branding strategy is how you portray your product in the market so that people can differentiate your product from its substitutes or competitors. There are different strategies as to how they can do the branding of the products. They can either brand the product as the manufacturer brand. There are some companies who who use different brand names for different products. Such practice is followed when there are products vary greatly in use or performance. Other than that companies use themes or slogans to do branding which comes under the advertising. For example, the tag line of the brand L'oreal is "Because you are worth it" which every woman remembers and every woman feels worth it also. Such kind of tag lines is very helpful specially when you have targeted segment. Such taglines or themes helps in effective branding!! there are different strategies that can be implemented, but when your customer is able to differentiate your product in the market, that time your marketing strategy is successful.

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Re: Branding Strategy

#8 Postby jahnveepanchal » Thu Apr 24, 2014 2:13 pm

When we have the ability to distinguish one product from other we can make the product branding possible. A brand is a name, term, symbol, design, or combinations that identifies our products and differentiates them from our competitors. Branding has three main purposes :
1. Product identification.
2. Repeat sales.
3. New product sales.
Product identification is the most important. Branding allows to distinguish the products from all others. Many brand names are familiar to consumers and indicate quality.
1. Manufacturer's Brands versus Private Brands
2. Individual Brands versus Family brands
3. Co-Branding
4. Trademarks

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Re: Branding Strategy

#9 Postby KaranL » Mon Apr 29, 2013 9:32 am

The best branding strategy cant be same for almost every product.. So before adopting the branding solution one should carefully see where the target audience lies also branding strategy can be most profitably used for positioning of a product..

For example - if we wish to do branding for user friendly technology based gazettes then IPL can be a most profitable branding platform on the other hand if you wish to do branding for 5* Hotel, then banners on airport can be the profitable platform..

So Branding is product centric ..and for different products different branding strategies should be adopted ..

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Re: Branding Strategy

#10 Postby deepak » Thu Apr 25, 2013 9:49 am

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. or in a simple words branding is a process in increasing public’s awareness of your company’s name and logo through advertising, public relations, etc.

In this competitive era I would say online branding strategy one can adopt, because internet is a best place to promote your brand wherein in a shorter time you can reach to the maximum people. now a days the shopper doesn't want to walk away from their home to visit your store. They prefer to sit in front of their computer and browse your web. Your web page must be compelling enough to your customer and your web advertising shouldn't look like an advertisement, it should be interactive and entertaining. To build your brand through the web, you can’t just solely rely on your web page. Use every means necessary to promote your brand such as e-mail, online communities, contest and promotions. Today you have a lot of options in developing your brand such as:

- Banner ads
- popup ads
- Classifieds
- Newsletter

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