B2B Advertising

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Re: B2B Advertising

#1 Postby archit » Mon Apr 29, 2013 9:28 am

Advertising plays very important role in any type of business..Be it B2B or B2C.

In B2B people do not go for mass advertising but yes special areas and specific media is targeted..for example if IBM want to advertise about its server they will not run it during IPL on TV..However they will advertise on Economic times, IT related magzine... on Website where people go for taking IT related knowledge.

It is very important in B2B to select right media so that your message goes to decision makers.

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Re: B2B Advertising

#2 Postby KaranL » Tue Apr 23, 2013 9:50 am

Is there a real role of advertising in b2b marketing...?
Yes ! There is real role of B2B advertising and its very important too..

Advertising which means paid form of non-personal communication.. B2B means Business to Business so B2B Advertising primarily means advertising that focuses upon the sale of institutional goods..

Advertising here plays an important role of creating awareness and awareness stimulates the prospective buyers to buy X Cos product ..
Along with this, it helps in -
1)Enhancing Sales Effectiveness
2)Increased Sales Efficiency

The elements which make advertising necessary includes, competition & target pressure upon the sales team..
Along with this I had seen on how B2B advertisement has role on the end consumer too..
For e.g. - I believe many of us, who are viewing this would have seen television advertisement of Intel Chip in various laptop.. and Intel is a B2B product as it comes inside with various Computers(laptops, desktop etc).. But still when he end consumer to to buy, he/she asks the configuration of Computers and see by this we can see how advertising of B2B goods, also played the role of B2C advertising..

This is how we can see advertising plays important role in B2B marketing..

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Joined: Sat Jun 23, 2012 12:54 pm

B2B Advertising

#3 Postby padma » Mon Apr 22, 2013 4:59 pm

Is there a real role of advertising in b2b marketing...?

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