Lead generation is which not followed by particular procedure or process, it all depends on the company and the sales force, For instance on what basis the company is giving percentages to the sales people and at the same time sales force how they are following their leads by explaining about the product/business by being in contact with them regularly doing follow up calls etc

In my opinion the best way for generating leads in a B2B business are outbound marketing, marketing of your product through various events, brand promotion.

Cold Calling, Mass mailers, Cold Visits, Participating into Exhibitions are few ways which helps in lead generation.

According to me there are various ways to generate a lead.
You can do a cold calling, Mass Mailer are also used for the same, you can go for a direct visit,Apart from these you can also participate in various trade shows to collect some fresh database and make a follow up call for lead generation.

According to me the best way through which one can generate lead is by performing activities near big business houses.
These activities include setting up canopy, direct approaching the people gathering near smoking points, providing brochures etc.
Cold calling is also one of the best way of generating lead, but one should try this method on a fresh data because as the data goes old its authenticity loses & also the target customer's gets annoyed.

Lead generation is process of generating prospect's interest into products/services of an organization.. Some best ways/ platforms for generating leads are:- trade shows/events, questionnaires, social media, advertising, tele-marketing..

The best way for lead generation is by focusing on the product first that which market will suit the product and then focus on that market and do many cold calls and personal visit is the best way to tell about your product because by meeting face to face you can tell better about your product and you get better confidence about telling your product....So this the best way for lead generation....

You can also generate Leads through..http://goo.gl/iuJE0S

In my perspective, Social Media and Local Business Listings are more efficient for lead generation. Branding is even important to crack those leads and convert into customers.

There is no such "best way" in generating leads.It all depends on the organisation. In what all ways an organisation can earn out of sales are the best way for them in lead generation

I think Advertising is the Best Way for Lead Generation.Advertising is one of the best tactics for generating leads.It is also the great way to build name recognition in the market which can get you publicity.