social networking sites are great medium in generating leads. It helps in targeting in less budget

social networking sites helps in generating leads by if used correctly. Social media sites gives you the option to target audience. For the B2B business linkedin is best site to generate business. Facebook helps in generating business for ecommerce websites.

1 Facebook:
Facebook is a double-edged sword. With constantly changing algorithms, it’s increasingly difficult to get organic traffic and the resulting leads through your Facebook page. However, Facebook ads and other tactics can make a huge difference.

2.Twitter:
Twitter has the promoted option, so your message doesn’t get stuck in the abyss. You still need to appropriately focus and message your tweets, but here are some additional recommendations.

3. LinkedIn Resources:
One of the benefits of LinkedIn is that your messages are more likely to get seen by your network and your intended audience.

4. Video, Instagram and Pinterest:
There are numerous ways to use the visual social media platforms for lead generation. Here are a few more network-specific articles.
Ways You Can Optimize YouTube Videos to Generate Leads: Video is an excellent tool to use to grow your business. David Caron of DCD Complete Marketing Solutions offers recommendations for optimizing your YouTube videos so you get seen more and drive improved web traffic, and as a result, receive more leads and prospects.

5. Best Practices for Instagram Marketing and Lead Generation: Like Pinterest, Instagram offers opportunities to use visual content to generate leads. On We Are Social Media, Annetta Powell shares strategies and practices for using Instagram to create a loyal following from your target audience and generate leads as a result.

You can take the services of advertising, digital marketing companies to strengthen your social profile.

In last few years Social Media has proven his strength in lead generation for business. Here's we have some pivotal benefits of SMM.
1) Social media is an easy way to learn about your audience.
2) Social media helps target audiences more effectively.
3) Social media allows you to receive instant feedback from your customers’ perspective.
4) Social media can help increase website traffic and search ranking.
5) Share content easier and faster with social media.
6) Social media helps generate leads for one third of the cost.
And there are many more numerous advantages.

this is a very powerful method to generate leads in modern times.
Generating leads is generating business.
What better platform can there be than social media?
Social media is the biggest customer base known to the world
Every company is trying to tap customers through social media marketing.
Because it is cheaper and reaches out a greater number of people than any other forms of marketing.

58% of the marketers who have been taking help of the social media to promote their brands for over 3 years have seen their sales figures escalate.
so here are a few ways by which one can generate leads using social networking websites:
(i) Correct content: Its not at all an easy task, creating good content to promote your brand. So its best to concentrate on one topic at a time. Use all your resources to bring out the best you can from one topic before you switch to another.
(ii) Use your expertise: here again you need to set yourself apart from the rest of the lot. Use your innovation, your expertise to position yourself and make sure you have something better to offer, than the rest.
(iii) consult your customers: when you look for topics to post consult your customers, talk to them to know about their needs and demands.

These are some of the ways by which one can generate leads through social media.

first we need to find out the specifics of the target :
Who is your target audience?
What keywords do they use to discuss products/services related to our products?
What needs do they express?

Generating leads through social networking sites is more convenient for the businesses. Users are constantly sharing information about their taste, habits and preferences on the social networking sites. The marketers can choose whatever demographic they want to market to with ease. For example if a marketer wants to market a bike to males between the ages of 22 years and 30 years, who show interest in biking, he can do that with ease as this information is easily available.

A good example of generating leads on social networking sites wold be the 'Create an Ad' option on Facebook, through this option you can create a customized Ad in which you can choose among various parameters such as age, gender, regions, etc. Since you are targeting individuals who show interest in what you are marketing, the probability of generating leads, and converting them into sales, is higher.