These days social media can come really handy in lead generation.
Suppose LinkedIn,we know our targets and based on that we can find the people who can serve the purpose and then we can contact them to get the job done.
In many cases Facebook can also come handy to generate some specific leads.
Apart from these directly visiting company websites can also sometimes help us to generate leads, though the success rate is poor in such cases.
Sites like Fundoodata are really handy to generate leads.

Lead Generation is the basic step in the process of sales. It is the process in which organisation find their potential customers. Through various marketing methods, businesses find their potential customers or generate the interest of their product or services in the customers. Once they reach their potential customers then they convert these leads into sales by explaining the features, benefits and whole functionality of their product or services.

In marketing, Lead generation is the process of making contacts that can further generate sales. Lead generation is the method of generating the interest of the consumer for your products or services. The marketer used to find the probable customer for its product and then generate leads through sales calls, online marketing etc. The method of generating lead mainly comes under the part of advertising. Lead generation typically involves forcing the customer to buy your product. But forcing the customer should not be too much so that the customer gets frustrated and it should not be that too low so that the customer runs away. The marketer should see that what type of lead the customer wants. The usage of internet has also became the another way of generating lead.

Lead generation marketing is the process of capturing and simulating interest in a service or product for purposes of developing a sales pipeline.

The four main elements of the online marketing in Lead Generation

Social Media - content/news Selection -Traffic to your Website - Someone read to buy

How we can generate lead through Internet media? Please share any method of it..