Lead generation means contacting to a interested person in purchasing your B2B company’s services or products and who has the need of your product. Every business want leads from their website. There are several ways to increase your leads-

- Create & maintain a powerful website that will attract the visitors.
- Develop a good marketing strategy and social media is the best platform for marketing.
- increases traffic to your website.
- set a conversion audits.

Lead generation means contacting to a interested person in purchasing your B2B company’s services or product and who has the need of your product. Every business want leads from their website. There are several ways to increase your leads-

- Create & maintain a powerful website that will attract the visitors.
- Develop a good marketing strategy and social media is the best platform for maketing.
- increases traffic to your website.
- set a conversion audits.

Social media is great source for lead generation.My suggestion is join different social media as well as search some groups where your niche or service are discussed.Then you post tips,tutorials or help other members to and build your reputation.Remember don't spam ever.Its gold mine you know and this is good for long run business.You can also grab their emails from various groups in Facebook and google plus.For I used a software which is help me get emails and UID's from various facebook groups even in close groups.You can also have this http://po.st/fcaBFm

There are other method to like use tweepi to get targeted traffic from twitter.

The website should be attractive, the content of a website is equally important but if your website is not attractive and simple no one will visit it. Secondly target social media to promote it, social media has became an integral part of most of our lives, so you can target a heavy crowd there. And finally keep your site updated.

There are four ways to generate more leads from your website. They are:

1. Contact Form
2. Social Media
3. Calls to Action
4. Email Marketing Campaign

1. Contact Form
A contact form is the most basic way to collect your visitors' information. When a visitor fills out your website's contact form, they do it because they have a question, need information, or want you to contact them. It's where they go to connect directly with you.

2. Social Media
Social media sites like Facebook®, Twitter® and LinkedIn® can help generate new leads and are free resources. Just think, when you create social media profiles for your business, you can share exclusive offers and information with your followers. When people "Like" your business's social page, they become members of your business's online community.

3. Calls to Action
A call to action is a convincing offer that requests an action on the part of your visitors in exchange for something they want. When you create a call to action that is short, simple and compelling, you motivate your visitors to take the action you want.

4. Email Marketing Campaign
Email marketing helps maintain relationships with existing customers and connect with potential, new customers.

As we all know that many people are having their own PC at home and they have no time to spend for shopping and they were interested in online shopping. So if we posts the attractive products of our company and if we provide any discount, offers so by that there is a chance of increasing the revenue of the company.

Every company needs business so you can generate lead from Online business. and you have describe good way of it.

Nice Post!

The text book meaning of lead generation in terms of marketing, is the generation of consumer interest or inquiry into products or services of a business.

The ideas behind lead generation techniques are universal including quality prospects, qualified leads and measured results, the tactics and techniques however, can vary. As with any lead generation strategy, it's important to stay creative and innovative to ensure prospects aren't leaving too early. Below could be three techniques for effective lead generation;

1. Content marketing helps promote products and services with prospects before they're ready to speak with sales. Thanks to the Internet, social media and other online influences, prospects are spending time researching products and services early-on, allowing the users an opportunity to avoid pre-mature engagement with sales. The B2B buying process has changed, and with that change comes a new B2B buyer and need for new demand generation techniques.

2. Demand centers are central hubs of shared marketing services and processes. These centers allow companies to promote B2B marketing programs by leveraging key corporate assets and best practices. The demand center is a center providing advice, assembly and execution resources to the generation process. Essentially as demand generation and B2B buyers continue to evolve, it's going to be increasingly important to maintain and integrated, mulch-dimensional process to generate prospects and foster qualified leads.

3. Marketing automation software combines everything one needs to manage demand generation campaigns. Only 25% of organizations that have used automation to the fullest. To fully utilize marketing automation allows you to generate, nurture and qualify more high quality leads with less effort. Marketing automation software from 'Marketo' allows users to automate and measure all aspects of demand generation campaigns, from lead nurturing to lead scoring.

Following are the effective way to generate lead on your website
1-the site should be designed in such a way so that people can easy access
2-attractive and eye catching features