Systems are a major part of marketing these days. There are hardly a few companies ,who market their offering without using systems. Systems not only help in keeping the data organized and easily accessible but also protected from any unauthorized access.
Systems have taken businesses to great heights. Every successful business now wants a highly competent systems department.
Moreover with the e-tailors flooding the internet, recruitment of systems majors are on the rise.
It makes marketing a lot easier. Right from the market research to the research analysis, to the promotion of the brand and finally the sales have been perfected with the use of it, across all levels.
Besides that, social media marketing being a very crucial part of branding nowadays, IT has a lot to do in this realm.
It has grown to become an inseparable part of marketing, indeed.