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Welcome back, Microsoft: Forester's analysis suggests what some might find surprising: Microsoft gained the only "trailblazer" status by being trusted across generations. "A lot of the world uses Microsoft products and people relate to it, while Apple is like a prom king or queen, beautiful but not really like us." One sentence from this survey some will find charmingly different: "Windows surpassed all other brands that consumers say they can't live without and relate more to themselves."
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