What influences Consumer Behaviour?

[ISTTMVINAY457]

Consumer behavior will depend upon four factors like social, cultural, personnel, psychological.
When consumer want to purchase something then first he will find problem , then consumer will search for information then consumer look for alternatives , finally consumer will take purchase decisions. Consumer buying behavior mostly influenced by social, cultural, personnel and psychological factors.
Social factors like consumer cultural and social classes will influence the consumer behavior
Cultural factors like reference groups, member groups or family and status these will influence the consumer behavior
Personnel factors like age, life style, life cycle, occupation, economic circumstances will influence the consumers.
Psychological factors like motivation and attitudes will influence the consumer.
Consumer may purchase any good if any one motivates towards that particular good. If marketers identify the people in this way they can easily apply their marketing strategy on target customers.

[Priya16]

To simply describe the factors that influence the consumer behaviour is "PEST" factors. These factors play a huge role in infleuncing businesses but they also play a key role in influencing the consumer behaviour and their buying patterns. PEST is:
1. Political factors
2. Economic factors
3. Social factors
4. Technological factors

Political is basically the how India as a whole operates, the political parties etc. Economic factors includes disposable income in the hands of the consumers. Social factors include societal pressures, the standard of living. Technological factors include the rapid changing technology, its cost, its acceptance etc. All these play a major role in influencing consumer behaviour.

[bhawna]

If the company knows what their prospect need, is will help them to sell their product easily. So, for the same the sales person should analyse the prospects buying behavior. Consumer buying behavior is process by which a person search for, select, buy & use product/services, for satisfaction of their needs and wants.

There are various factors which affects consumer's buying behavior some are as follows -:
1)Social Factors : Reference groups, family, role & status.
2)Cultural Factors : Faith & Tradition, Nationality..
3)Psychological factors: Motivation, Perception, Beliefs and Attitudes.
4)Personal factors : Age, Occupation, Lifestyle, Personality

[rinky05]

Understanding the Consumer Behavior is important to increase sales . If a sales person knows what his customer wants exactly he can easily crack the deal by fulfilling his requirements .

Few factors that affect the consumer behavior are :-

1)Social Environment : Friends, Family Members, Peer group makes a great impact in the decision making of a person .
2)Cultural Environment : Which is related to upbringing of the person also influences the decision making power.
3)Psychological factors: What is the customer perception , his attitude towards life, also matter. last comes
4)Personal factors : His beliefs , principles.

A sales person needs to study all about these factors and convert the prospect buyer into actual one accordingly .

[apoorvkulsh29]

Consumer Behavior.. get influenced by many factor but most important factor which plays a vital role is peer influence rather peer pressure..

[ajit123]

Consumer behaviour is influenced by the preference, purchase & consumption of products/services for satisfaction of their needs.

There are various other factors influencing the purchases of consumer such as social, cultural, personal & psychological.

Social factors influences the buying behaviour of consumers. Reference groups and family have potential in forming a person attitude or behavior. The impact of reference groups varies across products & brands.

Culture is the part of every society and the important cause of consumer behaviour. The influence of culture on buying behavior varies from different geographical areas.

Personal factors also influences the consumer behaviour. Some of the important personal factors that may influence the buying behaviour are: lifestyle, economic status, occupation, age & personality.

Psychological factors such as level of motivation, perception, beliefs may also influence the consumer buying behaviour.

[Kalpit]

I think inflation is today and country GDP effects consumer

[Biyatris]

The 4 main factors which influences consumer behaviour are :
1. Cultural factors. Eg: nationalities, religions, racial groups, and geographic areas
2. Social factors . Eg: Family members,Societal Status
3. Personal factors. Eg: personal activities, interests, and opinions.
4. Psychological factors. Eg: Personal evaluations and feelings