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Re: Shift from Globalization to Personalization- Necessary ?

Posted: Wed Dec 28, 2016 11:44 am
by mini
Totally agree! The concept of globalization is turning more towards personalization and it is the most needed concept. Online presence is the case of the right branding in global market but solely depending on this trend will make you lose the local exposure. So create a theme which is more personalized. One of the concept include moving pop stores with customized theme that create experiential campaign and delivers healthy output.

Shift from Globalization to Personalization- Necessary ?

Posted: Sat Dec 19, 2015 10:01 am
by saketroy2
I believe everyone would have read about, Globalization,..Need, Advantage-Disadvantage..during their Masters...and most of the time when It was given as a GD topic...anyone against globalization had very weak points to counter..

Nowadays, Marketing people have shift their gear from Globalization to Personalization.

Every day with new technology, marketing is becoming more individualized. Personalization really isn’t a trend but rather a transformation we should take note of when managing even global brands. Brands are beginning to reconsider their structure and increase regional and local influence.

What you think ?