what makes a good ad

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Re: what makes a good ad

#1 Postby archanaimtn » Sat Apr 04, 2015 2:00 pm

They say, “A man who stops advertising to save money is like a man who stops the clock to save time”.

Advertisements are a very important part of sales today. If you advertise your product right, your sales can reach sky high. An advertisement should be such that people can relate to it. As correctly mentioned above, who doesn’t remember the Amul Girl. The way the ads make using their mascot and the current affairs are worth appreciating.
A good advertisement should be impactful as well so that it can have a positive impact on both, the customers and the company. It should be simple enough so that the general crowd can understand and relate themselves to it. Adding that emotional touch always helps. An advertisement should also be fair. It should not harm the sentiments of a particular section of the people.

These are the things that need to be kept in mind while making an ad. Remember, a good ad can always give you that extra edge against your competitors.

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Re: what makes a good ad

#2 Postby namrata » Sat Apr 04, 2015 10:54 am

A good ad is something which has a positive impact on the mindset of potential and existing customers as well as on the revenue of the business organisation. It takes a thorough analysis of product and customer insights to prepare or frame the plot of the ad. Now a days ads are mostly focused on attacking the emotions(soft corner) of the audience to just not get the attention but also make them take out their money to spend on the product or service advertised. A smart and clear approach of marketers to grab the share of mind and share of pocket but a successful ad is the one which gets the share of heart of the customers when they use the product or avail the services which are fulfilling just not the basic need but also the augmented needs promised by their ads.

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what makes a good ad

#3 Postby sampritiimtn » Fri Apr 03, 2015 12:14 pm

Dont we all remember the Amul girl or the pillsbury dough boy?
Such is the power of a great ad. People remember you years later for the ad you make.
Here are a few suggestions as to how to make a great ad:
1. Make sure you very specifically know what is it that you are selling.
2. Your ad should play on the strengths of your offering.
It should not be ambiguos or too difficult to understand .
4. It should not drift from the core competency of the product

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