Does marketing create or satisfy needs?

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Re: Does marketing create or satisfy needs?

#21 Postby Arun6644 » Wed Jan 08, 2014 9:29 pm

Marketing purely creates the needs and wants of a customers.For example 20 years back, nobody heard about the internet and computers .what are the usage of computer and how to use this .But today the scenario is totally different .Today internet and computers are used by several millions of users across the world. Some cosmetics commercials are creating needs among customers For example Fair & lovely Fairness cream creates a need among girls that they can become fair and beautiful in some days by using this product. So Marketing however, creates the needs.But sometimes it satisfies the needs .The word 'free' is the most common used I found in the ads, free is used in combinations such as free home trial, buy one get one free, free installation, free home delivery, free parking,free consultation, such as 20% free, buy 2 for 1oooo and get another free, free home service, free home trial etc. So we just satisfied with this service.Hence Marketing does both......

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Re: Does marketing create or satisfy needs?

#22 Postby apoorvkulsh29 » Tue Jan 07, 2014 12:56 pm

Under the umbrella of Marketing.. there are mutiple functions works.. such as Sales, events, PR, Advertising & other.. In telecom industry 10 years back.. the phrase Marketing created than satisfied the need.. worked really well.. within the span of 2-3 years the ratio of the people having a hand phone was much higher, Marketing work as a cycle where needs get created and then gets satisfied..

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Re: Does marketing create or satisfy needs?

#23 Postby ajit123 » Mon Dec 16, 2013 9:41 am

Marketing does both... It creates and satisfies needs according to the buying behaviour of the customer..

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Re: Does marketing create or satisfy needs?

#24 Postby sajewilliam » Tue Jul 23, 2013 3:48 pm

As per my thinking marketing is the business of attracting, converting and keeping customers. It help to identify important competitors and discover their strengths and weaknesses.

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Re: Does marketing create or satisfy needs?

#25 Postby Kalpit » Thu May 30, 2013 8:03 pm

According to me marketing create leads create needs or not not clear

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Does marketing create or satisfy needs?

#26 Postby Biyatris » Thu May 30, 2013 11:56 am

Marketing does both..!! :| It creates and also satisfies needs of customers. For established firms, it's essential to be able to satisfy the needs of customers. As they say, a satisfied customer is a profitable one. To be able to satisfy the customer's needs, the firm thus tries to understand it's customer's needs and then attempt try to deliver it. On the other hand, new firms or marketing these days also attempt to 'create' needs. By doing so, the customer have a reason to buy the product. The basic reason customers purchase anything is they need it. Hence marketing these days have evolved to create needs for customers.

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