The most important thing in sales is building trust and developing relationships with customers. Every sales person should think of building customer relationship first, then should approach their client for sale. And now a days its not a sales process any more, its actually a journey of a customer, which starts from the first phone call with a customer to the final closure, in between there are numerous opportunities to establish credibility, build rapport, uncover the customer’s unstated needs, and generally show the customer that you are on their side and that you are trustworthy, professional, and thinking about how to solve their problems. It is best time for customer relationship management.
As mentioned above, its not "sales process", its "customer journey" and the customer's journey is different for each customer, some people are more ready to buy than others, and some people skip steps in the journey or linger longer on a particular step. So, it's not that you should only focus on the sales process, but you should also empathize on the customer's point of view, because its his journey he is taking a tour of your product & services or your process. Read out the ways to build a healthy customer relationship
Strengthen your network:-
Strengthen your network with your clients by answering their queries and solving their problems on time. You should always ready to help them. It is best way to build healthy customer relationship.
Filter the list of loyal customers who have always shown faith in your services. You must reward such customers for believing in you. It is great way to build long lasting customer relationship.Maintain Communication:-
You should two way communication from your customer. You should not only inform your customer but also always ready to hear them. Such attitude leads to customer satisfaction. Email Marketing:-
Keep up to date your customers about company offerings through email marketing
. You can send special plans to loyal customer. Here, updation does not refer to disturb your customers though phone calls. Instead of it you can connect them through message or emails.
Good customer relation also helps to generate new sales leads
through referrals as well as strengthen your brand image.