Tech- transforming the way we look!!

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Re: Tech- transforming the way we look!!

#1 Postby apurvsharmaimtn » Mon May 11, 2015 11:01 pm

In this fast moving world, technology has taken up great pace. This has led to the emergence of digital marketing. Its easier and through online channels you can reach your target audience in no time.Lets take example of facebook, everbody gives atleast one look to it everyday. People have taken it as a platform to sell themselves. We have ads of various websites on our page.
For an organisation, its saves costs and increases your reach. This is why it has become so popular

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Re: Tech- transforming the way we look!!

#2 Postby jayprakashimtn » Sat May 02, 2015 12:48 pm

Technology is transforming the way we look in the sense that now we have an abundance of information at our disposal. Businesses can make informed decisions using data available to us through social media, recorded transactions, digital media, and information about cellphone usage. A few years ago managers had to make decisions based on their experiences and hunches, while experience is extremely useful even today, managers have the right information which can point them in the right direction about who their customers are and what do they want.

Marketers today have access to social media which they can use to connect to the consumers. Marketing is now both creative and technical as marketers need to create engaging and creative campaigns, but they also need to know about analytical tools, data mining and data extracting.

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Joined: Tue Nov 25, 2014 1:57 pm

Re: Tech- transforming the way we look!!

#3 Postby archanaimtn » Thu Apr 30, 2015 8:02 pm

Technology is transforming the way we see business every second. Now, everything is just a click away with the emergence of digital marketing. E-commerce is the next big thing as long as marketing is concerned. With the help of technology, we are getting new improved product every second.

Technology has increased competition, which is now forcing players to improve their product. The porter's five forces are getting stronger day by day, and it is the technology that is adding fuel to it. Continuous research and development are helping us develop products which were unimaginable at one point of time. The times where you had to think twice before going out and purchasing are fading, it’s the techie world that speeding up. Online purchasing, mobile apps etc are changing the purchase behaviour of customers. The way we see business has completely changed, thanks to technology.

It is important to move at the pace the world is moving, rather having that one step advantage always helps. Technology helps in getting that. For a company, it is important to accept that technology, learn, and improve their product that can be accepted by customers and give them the advantage in the market.

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Re: Tech- transforming the way we look!!

#4 Postby Kalpit » Thu Sep 04, 2014 2:43 pm

Yes... today it has completely changed the business models for so many industries.. any company not banking on tech is lagging behind

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Tech- transforming the way we look!!

#5 Postby Priya16 » Fri Jun 27, 2014 10:15 am

One of the things in the world of business is the way in which practices, approaches and technology are constantly changing and developing. Technology is changing every day bringing new inventions every day. You have to change with the change in the technology, otherwise the competitors in no time will defeat you. More and more businesses now have stopped working with the bureaucratic culture where only certain people would come up with ideas. There has now been a culture shift where businesses encourage people at all levels to come up with ideas. Relying just on senior managers doesn't work at all, because not only does it reduce the opportunity of ideas, but it also means you end up ignoring the people who have great ideas. It is very necessary to consider all the employees as one and employees should be encouraged to share their ideas, views, opinions because you never know, when any idea will help in earning profits. The speed of change has also increased from the last decade which means that we have all had to become more flexible and adaptable to new approaches. Social media marketing is increasing, it helps you to enhance your business and broaden your customer base with much ease and also fast. Also, advancement in technology has become our one of the biggest challenge along with its advantages. As people will prefer products which has latest technology. Going forward the world of business moving even faster, customer requirements becoming even more tailored and customised and technology continuing to develop – which means greater opportunities for employees and business.

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