Quality means delivering value in first time and every time,quality is a holistic concept and every process in organisation should have quality checks to deliver ultimate satisfaction to customer. Quality in sales process not only enhances internal performance but also gives a very positive and strong branding in market. Quality in sales process means all activities in sales process like Product knowledge, prospecting, approach, need assessment, presentation, close and follow up have certain quality Parameters and all sales personnel are following it religiously. Which mean organisation is process driven and not people dependent therefore every customer will get similar treatment and information irrespective of executive he is dealing with.
Quality is sales process is a huge advantage for any company as it could be a differentiating factor to sell any product, after some time product becomes homogeneous even prices are more or less same in this type of situation a company can win customer based on its effective sales process.
For eg. A customer want to purchase a car and he is making a survey in market for all available models within his budget..Company A has weak sales process where they don't capture every customer information, they don't have follow up process and all sales personnel are not effectively trained, Wheres company B has effective CRM to capture every customer visited in store, they have a dedicated team to make follow up calls and all sales personnel receive regular training.
Undoubtedly Company B will have greater conversion ratio as compared to Company A(Differentiating Factor here is not product, not price but a quality sales Process)
Therefore We can say there is a quality in sales process also.