There are two types of search results organic and paid result search.
Organic search - Organic search is a“natural” search results. Its a free search results that appear in search engines and its based on an algorithm.Incorporating right keywords, backlinks etc help to get high search engine rankings.
paid result search - Paid search results also known as pay-per-click or paid advertisements, the website owners have to pay to display their web pages in certain keywords. The fee is based on the number of clicks.
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