Google has always been a must have search engine for Indians, and after Android OS got evolved in the company's reach has only grown. Year on year Google is adding on feathers to its golden cap, recently the big change in its algorithm through hummingbird is the example of it.And now, the Indian arm of the company has come up with the great marketing strategy.The Indian arm has released a new commercial on YouTube highlighting how it brings people closer.
The advertisement has gone viral within hours it got publishes on Youtube, so if you have not seen this yet let me give you a brief about it, but you must watch it.The ad shows an Indian man called Mr. Mehra reminiscing about his time with his friend Yusuf before the partition in 1947 separated them. He describes to his granddaughter Suman the locales of Lahore where the two spent their childhood and how they used to steal 'jhajariyas' from Yusuf's sweet shop.
After hearing all this Suman decides to make a plan for their reunion..Suman then googles the areas in Lahore with an ancient gate, as described her grandfather, and zeroes in upon the location - Mochi Gate. She also looks up jhajariya (which is a sweet) and the oldest sweet shop in Mochi Gate. Upon finding the sweet shop via Google+, she makes contact with Yusuf's grandson.
Suman then speaks to Yusuf and invites him to India. Both the parties use Google to look for details like weather in Delhi and flight arrival timings. Yusuf surprises his friend on his birthday and then two meet after over six decades.
The ad encapsulates the power of Google search and how it can bring people closer as well as find anything and everything at the click of a button. The advertisement, created by ad agency Ogilvy, has received over 5.3 lakh hits till now.
This advertisement is an example of great marketing strategy, for which Google is known for.
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