It is a process of linking between two sites. Cross linking is a strategy that can come in handy to get high search engine rankings. Search engines value these cross links, if they are from relevant sites and with related content.
Common practiced strategies for cross linking are- footer/sidebar links and deep linking. You must link the domains together with keyword rich anchor text.
Guidelines to remember when cross linking between two sites:
- Each site has unique and original content.
- Don't use cross linking on every page.
- Dont create a "link ring" on your site.
- Use anchor text for cross linking.
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