It is during our darkest moments that we must focus to see the light.
Aristotle Onassis

Sustainable competitive advantage is a long-term strategy. It is the process that allows a business to remain ahead of its competitors. Patents & Trademarks are one of the good examples of sources of sustainable competitive advantage. Patents permit the owner to create and license a certain prod...

This is very important to analyse that which one is just a prospect and which one will genuinely buy your product.. Prospect are the target audience to which the product is offered. They are those who might can buy a product/service But, not everyone buys the product, some becomes buyer and rest of ...

Customer Lifetime Value (CLV) means the amount of revenue a customer generates over his/her lifetime... The purpose of the customer lifetime value metric is to assess the financial value of each customer.

Yes, Facebook can help you drive sales.. There are different ways of getting prospect to your business by used of social media. One can create a page on Facebook, put some basic information on it, do advertising and marketing of your product & services there. And, as it is a social platform a la...

Listening is more active than hearing. If we focus on listening, we will develop our personality, improve our relationship, and be successful at all positions in our life. Good listening helps us to learn more about other people. Knowing more about people is helpful in our professional life as well ...

Surrogate Advertising is a form of advertising which is used to promote banned products like alcohol, cigarettes, tobacco, etc, to impersonate another product... Since, some products are injuries for health, so the companies are not allowed to do advertising of such kind of products. So, to create a...

A buying decision process is the process in through which a customer goes before buying a product. The stages of buying decision process are: 1. Problem/Need recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase behavior However, it is not necessary th...

If the company knows what their prospect need, is will help them to sell their product easily. So, for the same the sales person should analyse the prospects buying behavior. Consumer buying behavior is process by which a person search for, select, buy & use product/services, for satisfaction of...

Both the things i.e., right product and the right customer are equal important for an organisation. Their should be a combination of right product to the right customer at the right time.. If both the things are used in a proper manner than the sales of the product / service will become much easier....