Search found 60 matches

by vitaj
Wed Jul 30, 2014 10:07 pm
Forum: Sales Forum for Online B2B & B2C Sales
Topic: Unhappy Customer
Replies: 16
Views: 6089

Re: Unhappy Customer

It is said that it takes ages to build a reputation and only a few days to destroy that reputation. An unhappy customer does the same. An customer is unhappy if he did not get the value he had paid for. An unhappy customer would advertise it if he was not asked about it. Just as good publicity can i...
by vitaj
Wed Jul 30, 2014 9:59 pm
Forum: Sales Forum for Online B2B & B2C Sales
Topic: CSR - does it helps increase sales of companies
Replies: 9
Views: 4743

Re: CSR - does it helps increase sales of companies

Yes, CSR does helps in increasing the sales of company provided they do support the society and just not for the name. There are numerous examples which while doing corporate social responsibility increases the sales and also improves the corporate image. One case would be Pepsi, Hindustan Unilever,...
by vitaj
Wed Jul 30, 2014 8:39 pm
Forum: Marketing Management & Online Marketing
Topic: How can we turn our customers into best acquisition tool?
Replies: 9
Views: 4895

Re: How can we turn our customers into best acquisition tool

Aim of the marketer is to increase the customer equity. Customer equity refers to the total lifetime purchases by customer of a particular brand. A marketer uses different techniques to retain its customers. Sometimes he gives something as a gift so as to bring customer back. The most creative acqui...
by vitaj
Wed Jul 30, 2014 8:32 pm
Forum: Marketing Management & Online Marketing
Topic: Market Research -Its importance
Replies: 8
Views: 3554

Re: Market Research -Its importance

Market research is an important part for any marketer. This tells the acceptability of the product. If there is any gap between the service provided and the expectations, so that can be identified and rectified. Market research becomes important when we want to launch a new product. This can save us...
by vitaj
Tue Jul 29, 2014 11:16 am
Forum: Small Business
Topic: Encouraging New business
Replies: 1
Views: 2262

Encouraging New business

Entrepreneurs are on a increase in India. As per latest news, IIT graduates are quitting high-profile jobs to start their own companies. Also not only IIT graduates the premiere institutes graduates are now more keen to start their own business. As a matter of fact the more you fail in starting you ...
by vitaj
Tue Jul 29, 2014 11:07 am
Forum: General Discussions
Topic: CONCEPT OF PRODUCT LIFE CYCLE!!!
Replies: 2
Views: 1432

Re: CONCEPT OF PRODUCT LIFE CYCLE!!!

The concept of product life cycle with 4 stages is old now. Now marketers are looking at product life cycle with 7 stages. These stages are 1. Gestation 2.Introduction 3. Growth 4. Maturity 5. Saturation 6. Decline 7. Elimination We are familiar with all terms except with Saturation and Elimination....
by vitaj
Tue Jul 29, 2014 10:59 am
Forum: General Discussions
Topic: OVERCOMING RSISTANCE TO CHANGE!!
Replies: 2
Views: 1440

Re: OVERCOMING RSISTANCE TO CHANGE!!

Change is an important part of our life. Change is the only thing that does not change and everything else changes. According to Bhagwat Gita, Change always happens for good. Impact of change on people can be different because of their different personality. Everybody does not like change. In an org...
by vitaj
Tue Jul 29, 2014 10:55 am
Forum: Marketing Management & Online Marketing
Topic: What is Buying Decision Process?
Replies: 9
Views: 3831

Re: What is Buying Decision Process?

A buying decision process not only includes need identification, information collection, evaluation of alternatives, purchase of product and post purchase. It also includes the factors affecting the decision making process. The factors can be classified into two types- internal and external. Interna...
by vitaj
Tue Jul 29, 2014 10:51 am
Forum: Marketing Management & Online Marketing
Topic: BASIS FOR SEGMENTING CONSUMER MARKET
Replies: 4
Views: 2202

Re: BASIS FOR SEGMENTING CONSUMER MARKET

A consumer segmentation is required so that people of similar tastes can be grouped together. As people preferences vary from one to another and no two same person has similar preferences, segmentation makes to easier for marketer to segment and target. The most common type of segmentation are geogr...
by vitaj
Mon Jul 28, 2014 7:26 pm
Forum: Marketing Management & Online Marketing
Topic: How to set a PRICE for the product
Replies: 6
Views: 2464

Re: How to set a PRICE for the product

There are two strategies to setting up the price. First by setting the price at a level lower than your competitors so that their consumers can be attracted towards you. Also, this strategy is used by companies when they want to earn revenues layer by layer. This strategy is called market-skimming p...

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