Search found 60 matches

by vitaj
Thu Aug 07, 2014 1:54 pm
Forum: Marketing Management
Topic: How to do Branding and what is branding?
Replies: 9
Views: 4837

Re: Branding

Co branding occurs when the two established brand names of different companies are used on the same product. In co branding situation, one company licenses another company's well-known brand to use in combination with its own. The advantage is that the product now can have two different attributes c...
by vitaj
Wed Aug 06, 2014 10:16 pm
Forum: Marketing Management
Topic: Difference between a service and a product
Replies: 4
Views: 3018

Difference between a service and a product

A company must consider 4 aspects of services which are different from the products. 1.) Intangibility- A service can not be touched, seen , heard, etc. i.e. they can not be perceived 2.)Inseparability- A service can not be separated from the service provider 3.)Variability- A service quality may va...
by vitaj
Wed Aug 06, 2014 10:09 pm
Forum: Marketing Management
Topic: Marketing Concept
Replies: 7
Views: 3792

Marketing Concept

AThe marketing concept starts with the market. The marketer then tries to understand the customer need in the market. Then he does Integrated marketing and then he designs the product. The Tata Nano cas is the classic example of this. They first identified the cost and then try to manufacture the ve...
by vitaj
Wed Aug 06, 2014 10:05 pm
Forum: Marketing Management
Topic: EDLP - An effective pricing strategy??
Replies: 1
Views: 1457

Re: EDLP - An effective pricing strategy??

The giant Walmart is a leader on EDLP- Every day low Price. The reason why they are following this strategy and how can they afford is that they buy in bulk resulting in bulk discounts. Also the brand name Walmart is enough. In India, Big bazaar is trying to replicate that model but it i difficult t...
by vitaj
Wed Aug 06, 2014 10:01 pm
Forum: Marketing Management
Topic: How to do Branding and what is branding?
Replies: 9
Views: 4837

How to do Branding and what is branding?

Brands are not just the names of the product. They are more than the names. They are an element that a consumer knows about the company and the company uses it to interacts with the consumer. A brand is one way to create loyalty. Brand represents a customer's feelings and perceptions about a product...
by vitaj
Wed Aug 06, 2014 9:57 pm
Forum: Tech & Cars News
Topic: Which is better?
Replies: 0
Views: 1088

Which is better?

The question is: which operating system is better:- Ios- Great apps, Good OS, cache interface, many are paid apps Android- Infinite apps, majority are free, risk of virus, good interface but Ios is much better in terms of interface, lags Windows- Never lags, very less apps and 50% are paid apps Give...
by vitaj
Wed Aug 06, 2014 9:53 pm
Forum: Tech & Cars News
Topic: Flipkart site crashes
Replies: 0
Views: 997

Flipkart site crashes

Indian shopping site Flipkart crashed temporarily on Tuesday just when Chinese manufacturer Xiaomi's Mi 3 went on sale. The customer rushed to order the Chinese much-awaited smartphone at Rs. 13999. The phone is only being offered through the site resulting in increase in load and crashing of site.I...
by vitaj
Wed Aug 06, 2014 9:49 pm
Forum: General Discussions
Topic: Best TV series
Replies: 1
Views: 1008

Best TV series

Many of the Indian teenagers students are Crazy about the TV series including me. this post is about the best 5 tv series in my opinion:- Prison Break- A guy tries to escape from jail with his brother House MD- An arrogant guy diagnose and tries to treat very rare diseases. Big Bang Theory- 2 genius...
by vitaj
Wed Aug 06, 2014 9:43 pm
Forum: Entertainment News
Topic: India Vs England
Replies: 1
Views: 1375

India Vs England

This post is about the India and England test series. First test was a draw, second test was won by India and third test was won by England and that too by a huge margin leading to series level to 1-1 in a five match series. In the second test match, Ishant Sharma's good spell was the savior of the ...
by vitaj
Wed Aug 06, 2014 9:39 pm
Forum: Sales Forum for Online B2B & B2C Sales
Topic: Capturing loyalty from customer
Replies: 8
Views: 2977

Capturing loyalty from customer

Good customer relationship creates customer delight.Delighted customers will remain loyal and talk good things about the company and its products. And less satisfied customers dont talk good about the company. Even a slight drop from complete satisfaction can create an enormous drop in loyalty. The ...

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