Businesses exist in a competitive environment. For example, supermarkets are in fierce competition with each other to provide the best possible value for money goods, and to offer the most suitable range of products for their customers. Businesses compete in many ways. One of the most obvious ways i...

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing,...

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition is Unique selling Proposition. The key to effective selling in this situation is what advertising and marketing professionals call a "unique sell...

To become a good sales person the individual is required to have good communication skills so that whenever he speaks with the customers , he is fluent with whatever he speaks. the sales person should also have full knowledge regarding its product and should be able to convince the customers to purc...