Search found 5 matches

by deepanshupimrindore
Wed Apr 30, 2014 5:16 pm
Forum: Marketing Management
Topic: What is societal marketing concept?
Replies: 8
Views: 2489

Re: What is societal marketing concept?

Societal marketing concept is when the organisation tries to identify the needs of the customers offering them quality products in a way that society's well being is maintained and consumer is satisfied too. A company has to keep in mind 3 factors in societal marketing: Society- company has to keep ...
by deepanshupimrindore
Wed Apr 30, 2014 4:34 pm
Forum: Marketing Management
Topic: Advertising vs PR
Replies: 10
Views: 5666

Re: Advertising vs PR

Firstly let us understand both the terms, Advertising is a form of communication meant to make audience there customers by attracting them to purchase products or services they are offering. PR(Public relation) is form of communication made to generate a positive image of a company in the market. Th...
by deepanshupimrindore
Wed Apr 30, 2014 4:17 pm
Forum: Social Media
Topic: Social Media Marketing
Replies: 17
Views: 5993

Re: Social media marketing

Social Media is a very important element to do online business as an organisation needs to be popular to do business online which is possible by promoting there products and company name. It is simple and costs low in compared to normal marketing as it is easy to reach people online. There are many ...
by deepanshupimrindore
Wed Apr 30, 2014 9:47 am
Forum: Marketing Management
Topic: Direct Marketing.
Replies: 9
Views: 2603

Re: Direct Marketing.

The activities by which the seller directly efforts to target customers using various ways like phone, email or directly visiting the customer. Direct Marketing includes direct selling, telemarketing, internet selling, television, cable media, etc. Direct Marketing uses one-step and two-step approac...
by deepanshupimrindore
Tue Apr 29, 2014 3:28 pm
Forum: Marketing Management
Topic: Marketing vs Sales
Replies: 20
Views: 9161

Re: Marketing vs Sales

Both marketing and sales generate revenue for the organisation. Marketing uses the pull strategy to attract the customer towards the product whereas sales use the push strategy. Marketing tries to get products what consumer needs where sales tries to give the consumer what company produces. Marketin...

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